Strategies for Successful Global Marketing Projects exemplified by Website Relaunches
Global marketing projects often begin with great enthusiasm but end almost apocalyptically. New websites are particularly affected. From significantly delayed go-lives to teams across different countries communicating with clenched teeth post-project, and agencies delivering incorrect or delayed assets – the list of "fails" is long – and unnecessary. Because the problems that arise are often symptomatic of the challenges faced by international companies in cross-border collaboration. What seems theoretically simple – adapting and implementing a centrally developed, modular concept with local teams – often becomes a Herculean task in practice.
In the webinar, Corinna Seidel, founder and managing director of CS Marketing & Sales Solutions, shares her experiences from working for and with with international corporations and medium-sized businesses and outlines successful strategies for mastering global projects.
