BVG, Germany's largest public transport company, transports 1 billion passengers through the capital every year. The BVG's visual identity and communication are concise and a role model for many transport companies. The BVG is yellow but loves it colorful. And that's exactly what the new sound of the city sounds like now. The core idea of the sound is inspired by Berlin. The city represents a diversity of lifestyles, cultures and gender identities. The BVG combines this diversity, accompanies people through this colorful metropolis and offers them a stage.
In the talk we will showcase the development process of the brand sound, elaborate on the casting of the new brand voice and explain the difficulties of implementing such a sound consistently across all passenger touchpoints.
