Launched in 2016, Seedly helps users make smarter financial decisions with its expense tracking app which allows users to sync their financial accounts and better manage their cash-flow.

Over the years, we've introduced a community feature which allows users to crowdsource knowledge from peers before making a financial decision; an unbiased reviews platform for a myriad of products ranging from travel insurance to robo-advisors; as well as comparison tools for the open electricity market and SIM-only mobile plans.

In 2019, we also held Singapore's first personal finance festival which saw an attendance of 1,200 Singaporeans from all walks of life.