Workshop | Design Thinking for Urban Mobility Workshop

InnovaCity

4 SESSIONS | ONLINE | PIONEERING METHODOLOGY | INSPIRATIONAL EXPERTS | NOVEL MOBILITY SOLUTIONS

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Are you looking for a pioneering methodology to solve the world's complex problems? Join us for a radical change in how we approach mobilityWhat is UMI?Urban Mobility is an explosive topic. Municipalities, Professionals &amp; Startups tackle this topic with innovation and high-tech skilled approaches. Within this problem-solution fit process the UMI Program (<a href="https://i.unternehmertum.de/project/eit-umi/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Urban Mobility Integration</a>) was founded. We consist of 3 leading institutions in startup development, design and urban mobility and two innovative cities: <a href="https://www.unternehmertum.de/en/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">UnternehmerTUM</a>,,<a href="https://www.technion.ac.il/en/home-2/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Technion</a>, <a href="http://zonecluster.eu/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Zone Cluster</a>, <a href="https://lublin.eu/en/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">The City of Lublin</a> and <a href="https://www.muenchen.de/int/en.html" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">The City of Munich</a>. Together we are creating a radical change in howmthe world approaches the challenges of urban mobility.UMI is a project of <a href="https://www.eiturbanmobility.eu/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">EIT Urban Mobility</a>, an international consortium dedicated to accelerating solutions that improve our collective use of urban spaces, while ensuring accessible, convenient, safe, efficient, sustainable and affordable multimodal mobility.

What you can expect?In this workshop, you will get the special opportunity to learn and apply a radical new problem-solving approach by creator and design expert Prof. <a href="https://designtech.net.technion.ac.il/prof-ezri-tarazi/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Ezri Tarazi</a> from <a href="https://www.technion.ac.il/en/home-2/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Technion - Israel Institute of Technology</a>. In his Y357 approach, he combines Design Thinking, Agile and Lean Startup in an integrated, powerful toolkit.Design Thinking is a simple framework and mindset for creative problem solving and entrepreneurial thinking. Agile is an iterative and incremental approach to deliver solutions to complex problems. Lean Startup is an efficient way of starting a business or developing a product. The Y357 code, developed by Prof. Tarazi &amp; the <a href="https://www.penzagroup.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">PENZA Perception Lab</a>, aims to integrate and supply with the cutting edge perceptions, tools, processes, methodologies and processes to get into innovation in the area of Urban Mobility with less risk, and with more insights into the runes of the future.We will enable municipalities, professionals &amp; startups from all over Europe to tackle mobility challenges by providing clarity of purpose (Y3 - Integrated Purpose), a set of core lenses through which to view their customers (Y5 - Integrated Assembly) &amp; a 7-step process for creating a scalable business (Y7 - Integrated Process).Shape the future and be part of a design thinking revolution!What is the Y357 Code? Y3 - Integrated PurposeJoin a meaningful purpose. Develop a more global perception of the mobility problem being faced by people by integrating the positive, negative, and neutral aspect s of the challenge at hand. Y5 - Integrated AssemblyDevelop your own capability. Use the powerful tools and models of the 5 Intelligences to develop your own natural skills and a deep understanding of your customer.Y7 - Integrated ProcessDevelop a valuable project. Journey through these seven designated phases to develop a project you feel passionate to promote, which has a clear value for our future. Phase 1 - PLOWDefine the need and the elements that the project needs to answerPhase 2 - SEEDDeep research of the users or the target audience of the project, the existing market technologies, materials and morePhase 3 - SPROUTIdeation involving the 5 lenses from Y5 - Integrated AssemblyPhase 4 - BUDBuild a conceptual demo or visualization of the projectPhase 5 - FLOWERBuild a detailed design and prototypePhase 6 - FRUITDevelop a market entry strategy &amp; employ the theory of changePhase 7 - HARVESTLaunch of your Solution

WORKSHOP DETAILSInfo in a nutshell: <ol><li>Learn to apply a new 7-Step Problem Solving methodology, Y357, from the creator and design expert <a href="https://designtech.net.techn" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Ezri Tarazi </a>himself</li><li>Develop new solutions for mobility challenges presented by our city partners</li><li>Experience an immersive user-centric approach to solving problems</li><li>Stoke the fire of your entrepreneurial spirit with weekly feedback from Ezri Tarazi &amp; our team of experts</li></ol>Who can apply?<ul><li>Teams or individuals</li><li>Professionals working in mobility, staff from municipalities and students studying topics related to mobility</li><li>Anyone who is an enthusiast and interested in mobility challenges </li></ul>Timeline:Over the course of two weeks (part-time) participants will form teams while learning and applying the Y357 integrated methodology with the most pressing Urban Mobility challenges from our city partners.This workshop consists of 4 sessions spread out over a two week period. During this period participants will be guided through the 7-step process of Y357 from Plough to Harvest creating a scalable business to tackle mobility challenges.Session 1 - Tuesday, July 7th (08:30 - 17:00 CEST)Form Teams | Introduction to Y357 | Phase 1: PLOW Session 2 - Friday, July 10th (08:30 - 17:00 CEST)Phase 2: SEED | Phase 3: SPROUTSession 3 - Tuesday, July 14th (08:30 - 17:00 CEST)Phase 4: BUD | Phase 5: FLOWER | Phase 6: FRUITSession 4 - Friday, July 17th (08:30 - 16:00 CEST)Phase 7: HARVEST | Team Presentations

------------------------------------------------------*Please be aware that the whole event will be held in English.For more information about UMI please click <a href="https://i.unternehmertum.de/project/eit-umi/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">here</a>! Learn more about the European Institute of Innovation and Technology <a href="https://eit.europa.eu/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">here</a>. Learn more about EIT Urban Mobility <a href="https://www.eiturbanmobility.eu/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">here</a>.

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Workshop | Design Thinking for Urban Mobility Workshop

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