In many cases, companies that do business with other companies (B2B) are characterized by growing from the knowledge and development of a product and/or service. And this passion for the business idea often translates into a management system and a corporate culture that is far from competing, on equal terms, with respect to competitors in the various international markets. Therefore, in times of uncertainty, the best thing a company's general management can do is to work on what it controls. Thus, ESADE will organize a webinar that will give you the keys to successfully internationalize your business with an innovative B2B strategy.
During the webinar, several topics related to international B2B strategy will be discussed:
Key differences between selling to the end consumer (B2C) and doing business between companies (B2B).
5 key ideas to generate Better, More Predictable and Scalable Business in B2B.
Defining a B2B culture and how it can help you build trust to help mitigate risk in decision making.
Speaker: Mr. Oscar Torres (https://www.linkedin.com/in/oscartorresbaus/)
Oscar Torres is founder and director of ESADE Executive Education's pioneering B2B Management program for senior management and Senior Director of Global Channel Development at Dassault Systèmes.
