Successful with the right story: Local marketing for international expansion
Whether you're a niche market leader or a global corporation, most companies eventually expand into new foreign markets. In the initial stages of entering a new territory, business developers from the home market quickly realize that the arguments they use to win over their audience differ, at least in nuances, from those in the established market; more often than not, products and services need fine-tuning for successful engagement in other countries. Ignoring this insight during sales and marketing scaling will likely not yield sustainable business results.
In the webinar, Corinna Seidel, founder and managing director of CS Marketing & Sales Solutions, demonstrates how a company successfully localizes its brand and core messages for different markets, even without an extensive market research budget. From identifying key customer needs and differentiators to choosing the right channels, a well-thought-out approach and effective steering of cross-media activities ensure that the right messages reach the target audience in the end.
