Creating a customer journey map is the process of forming a visual representation of customers' processes, needs, and perceptions throughout their interactions and relationship with an organization. It helps you understand the steps customers take – the ones you see, and don't – when they interact with your business.
This webinar provides an overview of the approach and practical, interactive and real-life examples of its successful adoption in product and services marketing and sales design, customer service design as well as its use in fostering a customer-centric organization culture.
The webinar host and lecturer, Michael Adick, MBA, has over 28 years of work experience obtained in banking, industry, and consulting. Throughout his career as a leader, consultant, trainer, and coach, Michael has worked with Fortune 500 companies such as, but not limited to Airbus, Bayer, BMW, Bosch, Continental, Disney, Ford, Liebherr, L'Oréal, Mercedes-Benz, Novartis, Schaeffler, Siemens, Universal Studios, Volkswagen, and Würth as well as with Startups and SMEs such as Döhler, Fränkische, HPS Home Power Solutions AG, MW Gemmingen, to name just a few. Furthermore, while having lived and worked in China, Michael was an Adjunct Professor at ESSCA School of Management, teaching subjects including Global Risk Management, Doing Business in Asia, and Cross-Cultural Management to European MBA candidates.
Do not hesitate to sign up to this webinar, today!
