Understanding your members’ needs

MPowerBIO is an EU-funded project, designed to help bioeconomy clusters to better support their SME members in attracting investment. It will do so by offering a Capactiy Building Programme for clusters and by offering a Business Support Programme for European bio-based SMEs directly.This project has received funding from the Bio Based Industries Joint Undertaking (JU) under grant agreement No 887501.

MPowerBio

Webinar of the MPowerBIO Cluster Capacity Building Programme for European clusters active in the bioeconomy

MPowerBIO Cluster Capacity Building Progamme

Tailored towards bio-based economy clusters across Europe, this webinar series aims to give you the information you need to better adivse your SMEs in getting investment or funding.

Learning objectives:At the end of the session, the participants will have acquired a clear understanding of how to identify their members’ needs as well as the ability to differentiate between their members’ “needs”, “wants” and “fears”. Once this is sorted out, at the end of the lesson, information will be given about the steps and methods to assess their members’ needs.Course content:This lesson will be very useful for bioeconomy clusters as it will include methods and examples to help them identify their members’ needs as well as strategies and steps to co-assess them with their members. This new skill will enable them to and deliver pertinent tailor-made advice and services, have a clearer picture of their members’ market potential and fully understand their vision and innovation strategy.Trainer(s):Christina Balla, MEng (Q-PLAN INTERNATIONAL)Christina Balla holds a diploma in Civil Engineering and a Master in Project Management. She is currently working at Q-PLAN INTERNATIONAL as a Project Manager and is involved in several international projects across different fields (bioeconomy, innovation support, ICT, etc.), providing business, innovation and access to finance support to SMEs, delivering innovation management and exploitation services as well as implementing numerous networking and stakeholder engagement activities. As a lifelong learner, her research interests are mainly in the field of Sustainable Development.

Understanding your members’ needs

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Understanding your members’ needs

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