Ayse Birsel is the Co-founder and Creative Director of the award-winning design and innovation studio, Birsel+Seck (clients include Nike, HP, Philips, Tiffany & Co ... ), and the creator of Design the Life You Love, a coursework and book that teaches non-designers how to create a meaningful life using her design process, Deconstruction:Reconstruction™, and its tools.
Born in Izmir, Turkey, Ayse came to the US in 1986 to attend Pratt Institute in Brooklyn, NY on a Fulbright Scholarship. Since then she has called New York her home, living there with her husband and partner, Bibi Seck, and their three children, who continue to inspire her life's design.
Ayse is the recipient of numerous awards including the 2001 Young Designers Award from the Brooklyn Museum of Art and the Athena Award for Excellence in Furniture Design from Rhode Island School of Design. Her work can be found in the permanent collections of the Museum of Modern Art, Cooper Hewitt National Design Museum and Philadelphia Museum of Art.
So what can we expect from the academy?
Life, just like a design problem, is full of constraints--time, money, age, location and circumstances. You cannot have
everything, and if you want more out of it, you have to be creative about how to make what you need and what
you want coexist. This requires design thinking. Design the Life You Love uses a simple but proven method - applying creative thinking and the design process to one’s life- to give ordinary people new tools to think about life differently. Learn how to turn constraints into opportunities with optimism and holistic thinking using four simple steps: taking the whole apart, forming a new point of view, putting it
back together, and giving it form.
NO PRIOR DESIGN EXPERIENCE NECESSARY, just a desire to be playful, introspective and to learn a unique, creative process.
As always the Academy is free entry and open to all. It is in B1 building at trivago on the 3rd floor at 6pm Wednesday 14th December. As it is the last academy of the year it will be a little longer than usual and will run until 8.30pm.