Customer insights and data-informed decision-making are the backbone of value creation and impactful product design & development process. How will emerging technologies reshape data-driven design? How can we leverage them to enhance our processes and strategic decision-making? What ethical challenges lie ahead?
Our upcoming Led by Design meetup includes 3 talks followed by vibrant networking in the heart of Berlin.
Together with product & UX design consultants and leaders, we'll set the stage by exploring how design, with its interdisciplinary nature, plays a distinctive role in connecting the dots from discovery to strategy and delivery, empowering our partners across the tech to enhance business performance and customer satisfaction. Our speakers will share their real-life case studies and examples of the way we can use data to inform our strategic decision-making along the product development process and further speculate on the future landscape of data-driven design.
Our esteemed speakers include:
- Malvika Kasliwal and Vanessa Balzer, product design consultants at Netlight
- Caitlin Sullivan, UXR expert and founder of User Research Studio
- Anastasia Euchermann, Head of Product Design and Research at SoftGarden
Special thanks to Netlight for providing us with their venue, drinks, and nibbles for this event!
Oh, and did someone say female speakers are hard to find? 🙌
What to expect?
This meetup is the first out of three summer meetups in the series called Design-Led Summer, each with a distinct theme wrapped in well-known Berlin summer vibes!
Expect an evening packed with insights and inspiration, followed by vibrant networking on charming rooftop with fellow Sr. product design / UX strategists, leaders, and design and product managers, DesignOps and ResearchOps practitioners!
Talks of this edition will touch upon the following topics:
- Strategic Integration of Data: Methods for incorporating customer insights and data analytics into the design process to inform and enhance product development.
- Collaboration: Strategies for working seamlessly with other departments when it comes to leveraging data & insights
- Trends and speculations: The role of AI, ML, and other emerging technologies in amplifying our design processes, enabling us to predict and respond to customer needs more effectively.
Find the detailed agenda above.
Important: Doors open at 18:20 h, and the program starts at 19:00 h sharp, after which it won't be possible to access the venue. We advise you to arrive between 18:20 -18:55 to ensure a spot.
💡Learn more about entrance and registration in the FAQ section below.
About Led by Design.
We are a Berlin-based community for senior design professionals and leaders and their allies focused on design strategy, operations, leadership, and collaboration culture. For the past year our team organised events with GetYourGuide, Doctolib, N26, Thoughtworks and Figma.
While most of our members come from Product Design & UX, we welcome allies and senior professionals from other design and non-design disciplines — because the only way to break out of the silo and learn from each other is to engage in an open dialogue and tear down the fictional barriers. Scroll to FAQ section below for more information.
Led by Design. is a partner of Berlin Design Network.
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About Netlight
Our co-host for this event, Netlight, is a leading international tech consultancy firm, recognized for providing advanced digital consultancy services across multiple sectors, with expertise in Technology, Product, Design, Culture and IT Management & Strategy. Netlight has grown organically from its headquarters in Stockholm and now operates across Europe with additional offices in Oslo, Helsinki, Copenhagen, Munich, Hamburg, Berlin, Frankfurt, Zurich, Amsterdam and Cologne. The company is committed to directly employing its consultants, ensuring the highest level of talent and expertise for its clients.
