How to Start Selling in B2B: A Simple Go2Market Playbook for Founders

You’ve built something great but how do you actually approach potential customers? How do you talk to them and how do you start selling?
In this hands-on workshop, you’ll learn how to turn your idea into market traction.

As an early-stage founder you want to move from building on your own to cocreation with your customer and selling with confidence even without a sales background.

In our live session with Marc-David Wagner, you’ll learn how to:

• Define your first target customers, sharpen your value proposition and work towards PMF
• Craft a simple, repeatable Go2Market approach that fits your startup stage
• Build early traction and prepare for scalable growth
• Get a MVP toolkit for your G2M

Join us to learn how to win customers and make these your biggest advocates.

Marc-David from Ingrain brings years of experience building and scaling B2B sales organizations in startups, longest at ProGlove. From cold calling to scaling globally he has seen it all and won customers like BMW, VW, IKEA, DHL, Hermes and Rewe. He specializes in helping startups to win first customers, build a manageable and scalable strategy and scale it beyond founder-led sales.

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