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Brand Value & Financial Instruments (ENGLISH)

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FREE WEBINAR - 45-60 minutes- "Brand Value & Financial Instruments“ (in ENGLISH) is part 5 of 10 of the LexDellmeier Webinar Series 2020

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FREE 45-60 minute WEBINAR - "Brand Value & Financial Instruments – How much is your trademark worth? Financial istruments on how to evaluate the value of a trademark" (in English)

(Part 5 of 10 hosted by LexDellmeier – Intellectual Property Law Firm - Webinar Series 2020)

With this specific ONLINE WEBINAR we offer an introduction to Brand Value and Financial Instruments.

Estimating the value of a trademark is required for a variety of purposes, such as trademark licensing, the company value etc. Understanding the trademark evaluation helps practitioners to advise their clients. However, evaluating is often very challenging, as many factors affect the value of a trademark. We will discuss why knowing the value of a trademark is important, what kind of tools exist and how trademark owners can take advantage of the trademark value.

PROGRAM OF THE WEBINAR:

The webinar „Brand Value & Financial Instruments“ will provide you with answers to fundamental questions of:

- How much in my trademark worth?

- What are the financial instruments to evaluate the value of my trademark?

We will then give an outlook on the next webinar (with the topic "Design Law - Basics") and the possibility of a question and answer session via online chat (you ask questions in the chat - we answer orally).

AGENDA OF THE WEBINAR:

I. The trademark as an asset

II. How much do trademarks contribute to the company value?

III. Importance of evaluating the value of a trademark

  • Why evaluate the market value of a trademark? What benefits does a trademark evaluation provide for the trademark owners?
  • In what situations is it important to know the value of a trademark? For what reasons is a trademark evaluation needed?
  • Who usually conducts the evaluation of a trademark?
  • How often should the value of a trademark be checked/updated?

IV. Financial Instruments

  • What kind of financial instruments on evaluating the value of a trademark exist?
  • What are the pros and cons of these instruments?
  • What benefits do the evaluation standards provide (especially International Standard ISO 20671:2019 on brand evaluation)? Are the standards known and accepted among trademark owners?

V. Case Study

PARTICIPANTS:

This webinar is aimed at all those who want to start or re-start working in the field of intellectual property and in particular trademark law and who have no or only "faded" knowledge of trademark law, e.g.

- founders of start-ups, business owners, family entrepreneurs

- CEOs and CFO’s, accountants, tax lawyers and brand managers

- Interested parties in companies and law firms, especially

+ trainees or paralegals (in Germany: PaFas, ReFas) trademark administrators (TMAs)

+ lawyers with other main focus of activity

+ head of R&D & marketing departments

+ employees of IP and legal departments

ABOUT THE ENTIRE WEBINAR SERIES 2020:

Intellectual property rights (IPR) and in particular trademarks and designs – in a nutshell.

Our webinar series 2020 on Intellectual Property (IP) focuses on trademarks and designs, but also aims to provide a general overview of technical and non-technical intellctual property rights and addresses current IP issues. With the overview or 1 x 1 / basic webinars (dates 1, 3/4 and 6/7) we would like to give a short overview and facilitate the (re)start for those who are interested in this topic professionally for the first time or after a longer period of time. Topics 8 and 9 require some basic knowledge, either through previous work experience or by participating in the first webinars. Topics 2, 5 and 10 deal - as special dates - with important current special questions (e.g. amendments to the German Trademark Modernization Act and BREXIT – what happens to your EU trademarks and International Registrations designating the EU after the UK officially leaves the EU trademark system scheduled for 31 December 2020).

The WEDNESDAY WEBINAR LexDellmeier IP SERIES througout the year 2020 is thus aimed at founders, start-ups, managing directors, familiy business owners, SME’s, corporations, legal/IP departments, lawyers, paralegals, trademark administrators, but, at the same time also targetet at interested persons in companies and, in the later course, at persons with basic knowledge of intellectual property law, especially trademark and design law.

ALL DATES AND TOPICS OF THE WEBINAR SERIES 2020 including FREE sign-up possibilites:

WEBINAR 1:

29 April 2020, 10:00 a.m. to 11:00 a.m. (German time): Trademarks, Designs, Patents – Overview (in German)

WEBINAR 2:

29 April 2020, 14:00 a.m. to 15:00 a.m. (German time): Update MaMoG - Changes from 1 May 2020 and update BREXIT (in German)

WEBINAR 3:

27 May 2020, 10:00 a.m. to 11:00 a.m (German time): Trademark Law - 1 x 1 (in German)

WEBINAR 4:

27 May 2020, 17:00 p.m. to 18:00 p.m. (German time) – 10.00 a.m. – 11.00 a.m. EST (Standard Eastern Time): Trademark Law - Basics (English)

WEBINAR 5:

17 June 2020, 17:00 p.m. to 18:00 p.m. (German time) – 10.00 a.m. – 11.00 a.m. EST (Standard Eastern Time): Brand Value & Financial Instruments (in English)

WEBINAR 6:

1 July 2020, 10:00 a.m. to 11:00 a.m. (German time): Design Law - 1 x 1 (in German

WEBINAR 7:

1 July, 2020, 17:00 p.m. to 18:00 p.m. (German time) – 10.00 a.m. – 11.00 a.m. EST (Standard Eastern Time): Design Law - Basics (in English)

WEBINAR 8:

7 October 2020, 10:00 a.m. to 11:00 a.m. (German time): Trademark Law Advanced - for advanced users: Preservation of the trademark (in German) Recommendation: trademark users/applicants already have basic knowedge

WEBINAR 9:

25 November 2020, 10:00 a.m. to 11:00 a.m. (German time): Design Law Advanced - for advanced users: Strategis considerations for registration (in German) Recommendation: trademark users/applicants already have basic knowedge

WEBINAR 10:

9 December 2020, 17:00 p.m. to 18:00 p.m. (German time) – 10.00 a.m. – 11.00 a.m. EST (Standard Eastern Time): Brexit update - Legal changes in trademark and design law as of 1 January 2021 (in English)

DOCUMENTS: The documents/slides will be sent to the participants by email or for download (via link) after the respective webinar.

CONFIRMATION OF PARTICIPATION: Upon request we will also be happy to issue a confirmation of participation.

SPEAKERS:

Alexandra Dellmeier

Attorney at Law (Germany) and Certified Intellectual Property Attorney as well as Adjunct Professor for Intellectual Property Law & frequent IP speaker - over 22 years of IP experience – see CV here

F. Andrea Breier

Attorney at Law (Germany), LLM (IP Law) – over 15 years of IP experience – see CV here

Karolin Ernst

Attorney at Law (Germany) and Certified Intellectual Property Paralegal – over 12 years of IP experience – see CV here

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