Webinar "Localize Your Brand Successfully"

PALLAS BrandFare

In our webinar "Localize Brands Successfully," you'll learn how to adapt your brand successfully to local markets.

Successful with the right story: Local marketing for international expansionWhether you're a niche market leader or a global corporation, most companies eventually expand into new foreign markets. In the initial stages of entering a new territory, business developers from the home market quickly realize that the arguments they use to win over their audience differ, at least in nuances, from those in the established market; more often than not, products and services need fine-tuning for successful engagement in other countries. Ignoring this insight during sales and marketing scaling will likely not yield sustainable business results.In the webinar, Corinna Seidel, founder and managing director of CS Marketing &amp; Sales Solutions, demonstrates how a company successfully localizes its brand and core messages for different markets, even without an extensive market research budget. From identifying key customer needs and differentiators to choosing the right channels, a well-thought-out approach and effective steering of cross-media activities ensure that the right messages reach the target audience in the end.

Agenda

Localization of Brands – Common marketing pitfalls and mishaps of companies' market entry strategy; Fundamentals: From global brand to local messaging, Global framework and guidelines, Identifying decision criteria for B2B and B2C personas, Understanding product and brand differentiators - the collaboration between product and marketing management; Storytelling: From product features to compelling narratives; Translating brand promises into the local language; Success factors with special consideration of organizational size, industry, and target audience

Interactive presentation

Q&A and peer exchange in small group

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Webinar "Localize Your Brand Successfully"

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Webinar "Localize Your Brand Successfully"

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