Writing Professional Proposals

Winning Sales Proposals

Duration: 1 day (6 hrs incl. breaks)

Number of Participants: max.12

Why attend the Seminar?

In this seminar you will learn how to win more successful bids by using and implementing best practice processes. Get to know a structured way of working with a Proposal Management Process and how to write a competitive and customer focused Professional Proposal.

The seminar provides answers to questions such as:

• What does a winning proposal look like?

• How can I improve win rates and use resources effectively?

• How do I beat the competition?

• Why do I always run out of bidding time?

• How can we present a compelling sales message that customers will convince?

Target Group:

All people directly or indirectly involved in the preparation of complex proposals: proposal/bid manager, account manager, sales support in customer service, product management, customer project management, pricing, marketing.

Seminar Topics:

• Bid Evaluation

• Bid Qualification

• Concept of Customer Hot Buttons

• Bidders Comparison Matrix

• Proposal Strategy Statements

• Value Propositions

• Executive Summary development

• Theme Statements

• Proposal Planning

• Proposal Templates

• Use of effective visuals

• Kick-Off Meetings

• Proposal Reviews

• Proposal Submission

--> Seminar Overview Description

Requirements for Participants

Basic Knowledge in one of the areas:

• sales, marketing, product management, project management

Learning Goals:

Completing this seminar enables the participant to:

• recognize the importance of creating customer-oriented documents.

• integrate customer and competitor information into a quality document.

• ensure that all proposal documentation is responsive to the customer.

• produce a quality proposal in an organized, easy to read and to evaluate format.

Completing this seminar develops competence to:

• structure the proposal.

• develop Executive Summaries.

• answer customer questions clearly and effectively.

• deploy persuasive writing techniques throughout the proposal.

• use pre-written content effectively.

Methodology

• Use of 2 training modules, which follow the proposal development life cycle

o Module-1: Proposal Management

o Module-2: Proposal Writing

• Delivering theoretical knowledge and concepts - presentation and teaching technology

• Transfer of theory and best practices - discussion and examples

• Practical Learning: In workgroups participants apply best practice by using a case study.

• BidBox LMS will be available to all participants

Course Material and Training Mode

• Training material
• Case studies
• Story Telling
• Concepts and templates
• Use of Learning management system (LMS)
• Test of knowledge

Organisation:

The training takes place Online (MS TEAMS Meeting)and is supported by our BidBox LMS. All materials are available to the participants online. After successful registration, participants will receive access to the BidBox Learning Management System and a link to the TEAMS training area.

BidBox LMS: You can register on our BidBox LMS free of charge.

Trainers:

The training is conducted by experienced consultants/trainers from the industry which are APMP Certified.

Participants will receive a TEAMS link to participate in the training after a confirmation of participation. Further information can be obtained from the BidBox training team.

Email: training@bidbox.orgTel.: +49 2103 8807810