Masterclass: Sustainability and Ethics in AI, February 2026

AI is on the verge of changing our work and our lives fundamentally. It opens up completely new possibilities to work and create. But we need to discuss essential questions about ethics and sustainability. This includes grasping the societal effects of AI, tackling issues like data privacy or bias in algorithms, but also dismantling the massive environmental impacts. On the other hand: doesn’t AI offer the potential to help create more sustainable, fair and ethical digital experiences?

For us, the essential dilemma is not if AI should be used, but how and when its application can be made ethically, sustainable and beneficially for a better future in our projects.

This 2,5 hour Masterclass will discuss the negative impacts of Gen AI as well as positive opportunities and how to balance these in a responsible way. In a mixture of lecture parts and a practical workshop part, you will be provided with practical guidelines for the responsible use of AI and learn how to use the “Responsible AI Canvas” to evaluate AI use-cases.

For teams and organizations: I also offer this Masterclass/Workshop for teams, organizations or in unversity context, online or in person. Please get in touch and I am happy to discuss how to bring it to your organization.

---

Key Learnings:

1. Different types of AI and why Generative AI like ChatGPT comes with specific problems
2. Understanding AI's broader Impact: How do AI technologies affect the environment, society and ourselves
3. How creative is AI? And how creative is our output with AI?
4. What is the hidden price for using generative AI?
5. How do the current developments (better models, agents, etc.) influence the above
6. How to balance negative impacts and positive opportunities
7. Principles on how to use AI in a responsible and sustainable way for good (and when not to use)
8. Using the Responsible AI Canvas
9. How to advocate for a responsible use of AI

---

What you will get after completion:

Tools and Resources: All tools and resources from the Masterclass will be provided afterwards including templates and methods as well as the full slide-deck.

SUX Certificate: All participants who complete the Workshop will get a personal official SUX Academy Certificate.

Private Slack Channel: All participants get access to a privat workshop-channel in the SUX Slack Space to be able ask questions and stay in contact after the Workshop.

---

What do former participants say:

"A special shout-out to Thorsten Jonas for his thought-provoking session on 'AI in UX.' He perfectly summed up a key takeaway for me: While AI may seem like a magical illusion, it's ultimately a limited machine." - Nur, Germany

"We discussed good use cases, the balance between positive opportunities and hidden costs, and how to apply frameworks like the 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗹𝗲 𝗔𝗜 𝗖𝗮𝗻𝘃𝗮𝘀 to design responsibly. Thank you Thorsten Jonas for such inspiring and thoughtful session." - Gul, Denmark

"Thorstens enthusiasm was contagious and the session flew so very fast!

We explored how AI is transforming our industry and us, while shifting from optimization of work routines to deep philosophical discussions about the long-term impact on our industry— and future generations. As one of my teammates nicely put it “We started with some practical stuff but ended up in an existential crisis.”

I'm leaving with plenty of food for thought and excited to visit tomorrow’s conference where Thorsten Jonas will elaborate on the topic of Responsible AI." - Daria, Estonia

About your Lecturer:

Your lecturer is Thorsten Jonas, digital sustainability Activist, Responsible AI Advocate Sustainable UX Trailblazer, Keynote Speaker, Podcast Host and Founder of the SUX Network.

He is one of the drivers of digital sustainability, Sustainable UX and advocate for a responsible use of AI, giving workshops, keynotes ans courses about these topics. With his long year experience, he is guiding and training designers, design- and product-teams and companies in crafting sustainable, responsible and ethical digital products while he is also speaking at conferences and events worldwide like Adobe MAX, Interaction Conference or World Usability Congress.

Furthermore Thorsten is serving as co-lead of the UX committee for the W3C Sustainable Web Design Guidelines as an invited expert in the W3C Web Sustainability Interest Group.

His passion for the outdoors and mountaineering drives his commitment to make sustainability a fundamental aspect of digital design and to advocate for responsible and ethical usage of tech for the good of every being on this planet.

---

About the SUX Network and the SUX Academy:

The SUX Network was founded in 2021 by a group of designers with the mission to transform UX to Sustainable UX and to make Sustainability default in the digital design process.

As part of SUX the SUX Academy was founded in 2024 to teach the fundamentals, tools and details of Sustainable UX, Digital Sustainability or the W3C Web Sustainability Guidelines and how to incorporate them into your daily work. Besides Masterclasses and Courses we offer also tailored Trainings and Masterclasses for Design- and Product-Teams.

As part of this mission and because of the massive impact of AI to our environment and our lifes we started to offer workshops and courses about AI, how to assess AI use cases and how to use it reponsibly.