Digital China EN

Björn Ognibeni's professional background includes 20+ years working for a wide rage of consulting companies, agencies, and brands. His current work focuses on three main topics:Digital Strategy: how does the digitization of our world influence the relationships of companies with their customers and the design of products, services, and business models?Disruptive China: What can we learn about digital innovation from current trends in China, and how can we apply this to our work here in the West?Experimental Realities / Metaverse: How can companies and brands create real value in virtual worlds today?Björn Ognibeni teaches digital strategy at the Hamburg School of Business Administration (HSBA) and is strategic director of the XR-Lab at the University of Münster. There he is part of a team researching how companies and brands can use the Metaverse phenomenon. As co-founder of the online think tank ChinaBriefs.io, he helps Western executives understand digital trends in China.