Robert Portillo

Cannabis Retail Marketing Specialist

Robert Portillo brings Fortune 500 marketing firepower to the cannabis industry.

With over 18 years of experience optimizing digital strategy for giants like HBO, Sony, Marvel, and Paramount, Robert has focused his enterprise-grade expertise exclusively on helping licensed dispensaries dominate their local markets.

• $4.3M+ Revenue Impact: A track record of scaling single-client revenue from $1.4M to over $4.3M through data-driven SEO.
• 10,000+ Clients Served: Regulated industries, SMB, e-commerce, and enterprise sectors.
• International Speaker: Featured expert at SEO Rockstars, SEO Spring Training, and The SEO Mastery Summit.
• Cannabis Expertise: A long-time cultivator and enthusiast that combines his genuine passion for the industry with proven marketing techniques.

SEO, CRO, PPC, Local & Organic Online Marketing

Robert specializes in the intersection of high-level SEO and Conversion Rate Optimization (CRO). As the founder of the Dispensary Domination cannabis marketing agency, and the world's largest Conversion Rate Optimization community, CRO Junkies (12,000+ members), his work is dedicated to helping independent cannabis dispensaries compete locally against larger chains and MSOs.

Tailored for dispensary owners and marketing teams, his sessions provide actionable, data-driven blueprints for increasing order volume, mastering local SEO, and outmaneuvering the competition in highly regulated markets. Robert helps bypass reliance on paid ads by mastering SEO, Local Search, and Customer Psychology. More importantly, he understands that in a regulated industry, compliant growth is the only growth that matters.

Expect practical, easy-to-understand strategies that you can use immediately. No fluff, no theory for theory's sake.

Visit www.robertportillo.com for more information.