Webinar: Scaling up corporate startups

The situation seems paradox. Winning in non-incremental innovation should be the domain of large corporates, not of greenfield startups. Their installed bases (customers, experts, brand, assets, networks, etc.) should put them in a position to industrialize breakthrough technologies, to establish new value propositions and to create new value networks which displace established structures. Yet, 7 out of 8 corporate startups do not generate business impact. And the media is full of stories that greenfield startups are attacking and even ‘disrupting’ incumbents.

To stack the odds for success, large corporates have tried to emulate the methods and approaches of greenfield startups. They set up explorative innovation units (called Innovation Centers, Incubators, Accelerators, Digital Labs, Innovation Outposts, Fab Labs, Maker Spaces, etc.). Around the globe there are more than 600 of these. But returns on innovation are decreasing – despite increasing investments into innovation.

Together with premier companies like AXA, Robert Bosch, BP, Telefonica, Philips, Swisscom, TÜV Rheinland etc. we have developed a framewrok for stacking the odds.

This webunar will give insights into why scaling up is hard for corporate startups and the framework for success.