VR NOW Con 2017 - The Tech Biz Art Conference & Award

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Location

Schinkelhalle

Schiffbauergasse 4A

14467 Potsdam

Germany

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Sales Have Ended

Ticket sales have ended
Thanks for believing in the future! Please only print the ticket if necessary. It is quicker to use the QR code on the PDF or in the Eventbrite App at the registration desks. THANKS!
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VR NOW Con is back! We added a day and an extra expo+workshop area! Come back to Potsdam/Berlin on November 15+16, 2017, and enjoy a two-stage conference, a showcase and expo area including foodcourt, and an awards show celebrating the best of VR.

Come hear visionary and respected international voices from business, tech, and art, and meet the frontrunners who are building and investing in the future of VR.

Experience demos and showcases from the nominees of the VR NOW Awards plus innovations in volumetric VR games, photogrammetry applications, movie production, VR arcades and more.

Business ticket includes:

  1. Wednesday: meet 2 match business area, vouchers for catering
  2. Wednesday: Conference (2 stages), 10:00 am - 6.30 pm (doors open 9am)
  3. Wednesday: Showcases, Foodcourt and Workshops, 10:00am - 6:30pm
  4. Wednesday: Guaranteed attendance to the Awards Show, 7pm
  5. Wednesday: Guaranteed free attendance to the After Party, 8:30pm - 10:30pm
  6. Thursday: Free Workshops at Unicorn.Berlin, Berlin (limited places)

Conference ticket includes:

  1. Wednesday: Conference (2 stages), 10:00 am - 6.30 pm (doors open 9am)
  2. Wednesday: Showcases, Foodcourt and Workshops 10:00am - 6:30pm
  3. Wednesday: Free attendance to the Awards Show 7pm - upon availability
  4. Free attendance to the After Party 8:30pm - 10:30pm - upon availability
  5. Thursday: Free Workshops at Unicorn.Berlin, Berlin (limited places)
[ All prices are net. 50% discount for members of the Virtual Reality e.V. Berlin-Brandenburg. ]

CALL FOR ENTRIES CLOSED. Thanks to all submitters!



ProgramVR NOW Con & Awards 2017

Wednesday, Nov 15

Stage 1 Program at Schinkelhalle

9:00 Doors & Breakfast

9:45 Welcome & Greetings

10:00 TALK
Ian Forester – VR Playhouse
Dream Hacking: Subconscious Metrics in the Age of Big Data


VR will revolutionize the computing experience, providing an intuitive, wearable interface that mimics our experience in the wider world. It will also give companies collecting big data access to a wider range of user metrics, including information about our subconscious behavior and preferences. With companies like Cambridge Analytica using big data to influence elections, what do these new metrics mean for the future of private and public life?


10:30 TALK
Max Salomon – Black Dot Films VR
360° video production for National Geographic


Blackdot VR is a premium and award winning producer for 360° video content with the experience of Emmy-winners and 120 Mio Facebook views alone for their immersive content productions. Their impressive work for client National Geographic is award-winning and belongs to the best 360° nonfiction you can get your hands on. Max Salomon is going to speak about maintaining production standards, the challenges of capturing animal wildlife and always finding new fantastic angles on what to bring next in immersive media.

11:00 TALK
Maria Courtial – Faber Courtial
New experiences for high quality television formats

Maria Courtial is co-founder of the leading German vfx production company Faber Courtial. Working in VR and 360 video for the last years, they co-operated with German public television for high budget experiences. In her talk, Maria Courtial explains what TV producers and the TV audience expect from immersive media.

11:30 ROUNDTABLE
Christopher Sibley – Phenomena Media
Andrew Van Wyk – River Road Entertainment
Laura Jeffords Greenberg – LittlStar
AC Coppens Moderation
Hollywood and VR

Christopher Sibley and Andrew van Wyk work in the Hollywood system. The former consults companies, producers and actors on how to plan and set up their sets for 360° and VR. The latter is a storyteller, now responsible for VR at the Oscar winning production company River Road Entertainment. Laura Jeffords Greenberg on the other side is SVP Business and Legal Affairs at the New York based VR network LittlStar. Together, the three discuss how Hollywood approaches VR, when immersive content will emancipate from being a promotion tool, and what we can expect from known actors, directors and DOPs in the future.

12:00 Lunch Break

13:30 TALK

Laura Jeffords GreenbergLittlStar
A 360 Degree View of Content Performance

Join us for an exciting session with Laura Jeffords Greenberg of Little Star Media, Inc. Laura will discuss various aspects of Littlstar’s VR consumers, including describing the typical consumer of 360 video, content performance patterns, and consumer behavior. She will also compare the perspectives of players in the industry, such as consumers, hardware manufacturers, and content creators, on content creation and analytics in this new medium. The session will end with predictions for the future of VR content creation. Littlstar VR is a global distribution platform with over 3,000 cinematic VR Experiences from 150 professionals, studios, and networks. Littlstar distributes content to more than 14 different hardware platforms, and reaches over 70 million devices in 170 countries around the world.


14:00 TALK
Dominik Kaeser – Google
The Making of Google Earth VR

One of the great promises of virtual reality is that it can allow people to visit places in the world that they might otherwise be unable to. Since the recent renaissance of virtual reality, content creators have exercised various techniques such as 360-degree cameras and photogrammetry to make this promise come true. At Google, we spent more than 10 years capturing every part of the world as part of the Google Earth project. The result is a rich 3D mesh that contains trillions of triangles and as such is predestined to be a good data source for VR content. Following early experiments, we worked extensively to create a well-rounded product, Google Earth VR, which we eventually launched to the world in November 2016. Google Earth VR quickly became one of the most actively used VR applications in the market and has won several awards since. This talk discusses the journey of the Google Earth VR project from its early prototypes to its final launched stage.

14:30 TALK
Kristian Costa-Zahn – Ufa Lab
Dr. Oliver Schreer – Fraunhofer HHI
Volumetric Films – The Next Evolutionary Step in Storytelling


Ufa Lab is the innovative arm of the renowned film and TV studios in Potsdam Babelsberg. This is where Fritz Lang (“Metropolis”) learned how to make revolutionary masterpieces. Now it looks like it is time for another (r)evolution: volumetric film. In cooperation with the world famous Fraunhofer Institute, a groundbreaking technology for filmmaking was created. Ufa Lab’s Head of Creation Kristian Costa-Zahn and Dr. Oliver Schreer, Head of Immersive Media & Communication Group at Fraunhofer Heinrich Hertz Institute, give us first insights how they use volumetric film for storytelling.

15:00 TALK
Marcus Kühne – Audi
Audi’s VR strategy – Experiences, Status and Outlook

German car manufacturer Audi is often regarded as the technological spearhead of the Volkswagen group. Besides making huge progress with “piloted driving” – this is how Audi calls self-driving cars – the Bavarian company implemented Virtual Reality from early on. In this talk, Audi’s Strategy Lead Immersive Technologies Marcus Kühne introduces one of the world’s most complex VR driven sales application at its dealerships from mid this year. Marcus will share his experiences and give us interesting insights around Audi’s VR activities today and in the future.

15:30 Coffee Break

16:00 TALK
Gabo Arora – Lightshed
Representing the Pain of Others

One of the curious features of modern life is that it supplies countless opportunities toengage

with the horrors taking place throughout the world. Images of atrocities havebecome commonplace via the small screens of the television and the computer, and theeven smaller screens of mobile phones. But are viewers inured to action by the depictionof cruelty? Or are they incited? Is the viewer’s perception of reality eroded by the dailybarrage of such images? What does it mean to care about the sufferings of peoplein faraway zones of conflict? This talk explores how VR, with its newfound immersivecapabilities, can represent and shape our relationship to the pain of others.

16:30 TALK
Yiming Niu – VR AR Association China
Pitching the “New Silk Road”


The Chinese VR and AR market is unbelievably fast paced. Because of the high quality devices produced in China and the sheer number of tech and VR interested young people, there is already a critical mass of consumers. Theme parks and leisure time venues like VR Arcades adapt quickly to the newest wishes of a growing middle class. Summarized, the Chinese market is highly attractive for Western content producers, but also stays a mystery with a lot of legal and cultural pitfalls. Niu Yiming is the Chinese President of the Virtual Reality Augmented Reality Association (VRARA) China. His in depth market analysis will introduce you to customer needs and potential business collaborations.

17:00 TALK
Rebecca Liu – VR Core
VR Networks in China


VR Core is the biggest Chinese association for VR developers. It’s where the talented, the weird math geniuses, the open minded, the freaks & geeks find a home. Rebecca Liu’s talk gives us insights about the who is who of China’s development scene, of those that are skyrocketing and those that still fly under the radar.

17:30 ROUNDTABLE
China, Europe, USA
Closing ranks for better VR


10:30 TALK
Sara Lisa Vogl – VRBase
Daan Kip – VRBase
Europe: a breeding ground for immersive media content that pushes boundaries


Europe has the potential to be a leader in high-end immersive content creation. In order to unlock its’ potential, Sara and Daan are bringing together the leading engineers, designers and artists to create in their physical hubs. Within this collaborative space, the community is able to push the boundaries of the medium and drive forward the unification of art, science and technology. To spark the industry, VRBASE is setting up a VC fund to invest in early stage startups. In this talk, you’ll learn why this fund was created and their ambitions and strategy to accelerate the growth of start-ups in Europe and get an insight in what is happening at VRBASE’s hubs right now.


11:00 TALK
Pedro Lopes – HPI
Interactive Systems based on Electrical Muscle Stimulation

In this talk, Pedro Lopes introduces the idea of an interactive system based on Electrical Muscle Stimulation (EMS). EMS is a technique from medical rehabilitation in which a signal generator and electrodes attached to the user’s skin are used to send electrical impulses that involuntarily contract the user’s muscles. While EMS devices have been used to regenerate lost motor functions in rehabilitation medicine since the ’60s, it has only been a few years since researchers started to explore EMS as a means for creating interactive systems. These more recent projects, explore EMS as a means for teaching users new motor skills, increasing immersion in virtual experiences and allowing users to access information.


11:30 TALK
Peter Hu – Auctoreal Inc.
Developing AR/VR applications in China


Currently CEO at Auctoreal Inc. in China, Peter Hu has more than six years experience as a sales, marketing and business development professional, focused on introducing leading-edge technology into the Chinese markets. Peter played an early roll in developing AR/VR content during his time in China. Auctoreal Inc. is one of the early AR/VR content develop teams in the Chinese market, developing AR/VR/MR projects in different Chinese cities. In the year 2015 to 2017, Peter also participated in the coordination of the AWE (Augmented World Expo).


12:00 TALK
Laura Jeffords Greenberg – LittlStar
A 360 Degree View of Content Performance


Join us for an exciting session with Laura Jeffords Greenberg of Little Star Media, Inc. Laura will discuss various aspects of Littlstar’s VR consumers, including describing the typical consumer of 360 video, content performance patterns, and consumer behavior. She will also compare the perspectives of players in the industry, such as consumers, hardware manufacturers, and content creators, on content creation and analytics in this new medium. The session will end with predictions for the future of VR content creation. Littlstar VR is a global distribution platform with over 3,000 cinematic VR Experiences from 150 professionals, studios, and networks. Littlstar distributes content to more than 14 different hardware platforms, and reaches over 70 million devices in 170 countries around the world.


12:30 TALK
Max Sacker – Anotherworld VR
Ioulia Isserlis – Anotherworld VR
Goosebumps and Jump Scares – Do’s and Don’t of VR Horror Storytelling


13:00 TALK
Sven Bliedung – SLICE
The curse of immersive...


What are the Dos & Don’ts of immersive productions? Which challenges are encountered when creating tools and cutting-edge technologies to transform great ideas into interactive and engaging worlds? Drawn from 4 years of experience in identifying, designing and implementing innovative solutions, Sven Bliedung offers a glimpse behind the scenes of immersive productions for B2B and entertainment solutions.


13:30 TALK
Sven Slazenger – Interlake
Realization of the Porsche Virtual Guide


Interlake presents the journey with Porsche, from the idea to the implementation of the HoloLens Virtual Guide. While being guests at the Microsoft Volumetric Studio, the Potsdam IT service provider recorded Porsche’s chief of design for the legendary 911 model. Soon the visitors of the Porsche Museum in Stuttgart will be able to experience his insights with the HoloLens.


14:00 TALK
Sönke Kirchhoff – INVR.SPACE
Cinematic VR & 360 video: Producing interactive experiences for international markets


The amount of projects that are available to be experienced in VR increased dramatically during last month. But still markets for VR content or products are not yet consolidated as well as financing for independent producers can be cumbersome. Sönke Kirchhof gives an insight into the possibilities and future perspectives of financing & producing VR content with international partnerships and fundings.


14:30 TALK
Gayatri Parameswaran – NowHere Media
Using VR as a tool for peace building


NowHere is asking a very bold question: “Can we use VR as a tool for peace building?” Can the technology promote reconciliation between regions, countries or states that have little or no contact with each other due to conflict? In an EU-UN funded program earlier this year, NowHere Media facilitated a three-day workshop for participants (artists, filmmakers and journalists) from Geogria, Abkhazia and Armenia (regions that have tensions among them) about using 360° video technology and peace discourse. As part of the program the participants get to produce a piece of 360° work that will be exhibited across borders and will hopefully bring the two sides closer to understanding each other’s realities? The participants are currently writing their proposals for these projects and will have completed works by the end of October. At the VR Now Con, they share their knowledge and learnings from this experience.


15:00 TALK
Greg Louden – 3rdeyestudios
Downward Spiral
tba


15:30 TALK
Pawel Gajda – Carbon Studio
VR Locomotion – Between Comfort And Immersion


Inventing a perfect locomotion solution is the holy grail of virtual reality and a subject of a heated debate. In the face of VR sickness, it becomes clear that finding a perfect balance between immersion and comfort is the key aspect of VR locomotion. This talk outlines possible movement schemes along with their pros and cons, and presents Carbon Studio’s experience with implementing different locomotion methods in VR games.


16:00 TALK
Christian Glessner – Hololux
Artificial Intelligence meets Mixed Reality – How immersive tech revolutionizes Real Estate


Technologies like A.I. and MR are constantly evolving and will have a huge impact on the Real Estate industry. Mixed Reality has the power to give you a feeling of full immersion in Real Estate: while being in your living room you can easily visit properties on the other side of the globe, guided by an AI estate agent. We want to show you the multiple opportunities how Mixed Reality and AI make Real Estate a visionary experience.


16:30 TALK
Gerda Leopold – Amilux Filmproduktion
Sebastian Endler – Amilux Filmproduktion
Ballavita – An adventure in VR


Ballavita is an upcoming narrative VR-film using live action CGI. The director Gerda Leopold and DoP Sebastian Endler will be showing first scenes of Ballavita and will share firsthand experiences of their work. They will give insights into the development process and talk about how they tackled the challenge of shooting a stereoscopic VR film.


17:00 TALK
Lina Reinsbakken – Nornstudio
The Little Grey That Matters


”The Little Grey That Matters” is a Cinematic VR series offering a fairy tale about the inner conflict between Love & Fear playing out inside our minds. An allegorical fairy tale where anatomy is mixed with Norse Mythology and the characters are personified neurons, hormones and cognitive thoughts. Its genesis: a very personal story of producer Lina Reinsbakken’s little niece, who was born with air embolism in her brain.


17:30 TALK
Thomas Bedenk – Exozet
and various friends
10 confessions of a dangerous mind (and his friends) about VR


Thomas Bedenk is game designer and VR consultant for Exozet, Berlin. During the last three years he has been to many VR conferences, conferences similar to this one (although not as good as this one, as you can imagine). He was speaking and listening and collecting thoughts about what he always wanted to speak about or listen to at such an event. His mind was working on a list of things, sinful thoughts about what VR could be and how it could evolve. This session is about opening up his mind. Confessing. Speaking out the dangerous thoughts he was holding back for so long. Join him and his partners in crime on stage as this session will close this year’s Alternative Stage at the VR NOW Con.



VR NOW Con is brought to you by the VIRTUAL REALITY E.V. BB.

Produced by BOOSTER SPACE - MADE WITH LOVE IN BERLIN.

Funded by MEDIENBOARD BERLIN-BRANDENBURG.




www.vrnowcon.io

Date and Time

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Schinkelhalle

Schiffbauergasse 4A

14467 Potsdam

Germany

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