Thought Leadership and Story-Finding

Story-telling and story-finding are two different things. In this session, professionals will learn how to find stories that position you and/or your firm as the go-to expert in your niche – as thought leaders.

Rhea Wessel, an American writer and educator, will introduce you to the Story-Framing System she created.

It will help you develop a list of story ideas that are not blah blah content but are born from your thought-leadership niche and serve your audience by sharing your expertise.

The session includes a live story-finding demonstration with a member of the audience. You will map your own ideas and understand how to generate a steady stream of quality story ideas to promote your business.

This is a mini workshop that builds on itself. Please be on time and get ready to work in breakout with other members of the group.

What to expect:

• Learn the 3 steps to thought-leadership writing and the ingredients of a good piece of writing in the thought-leadership style

• Use the Story Framing System to create a list of story ideas born of your thought-leadership niche that you can begin writing immediately

About Rhea Wessel

Rhea is founder and head of The Institute for Thought Leadership. A former finance and tech journalist, she is now focused on helping individuals and companies identify their thought leadership niche, articulate story ideas around that niche and tell better stories.

As a journalist, she wrote thousands of stories for magazines and newspapers, including the Wall Street Journal, The New York Times and CFA Magazine.

More recently in her work for companies, Rhea has written and edited thousands more stories about more than 30 industries. She is an American based in Kronberg, Germany.

Rhea is currently serving as an entrepreneur in residence for Harvard Alumni Entrepreneurs.

Her book, Write Like a Thought Leader, was published in 2022.

Find more here: www.instituteforthoughtleadership.com or http://www.rheawessel.com