The Product Field is a comprehensive model and tested toolbox for Product Thinking. It is a canvas not only about the core of your product, its value proposition, but also about the context for its development – the idea it embodies, the value it creates, the market it caters and the resources it utilizes. Thus, this course will help you find the right core-/context-fit for your product. Successfully implemented in several companies and startup accelerators, the Product Field is the perfect tool for startups, driving you to innovative Product Thinking and helping you to screen your project and navigate it to success.
AFTER THE COURSE, YOU WILL BE ABLE TO:
- create a shared understanding of product innovation in your team
- survey and navigate the context you’re working in
- design and refine your value proposition
- identify potential for improvement and the tools to realize it
- stay honest, escape delusions and avoid blind spots
Monday, January 9ht, 7 pm - 9 pm
After an introduction to the Product Field you will frame your Product Thinking and draw your own Product Field. This will be your dynamic canvas to dive into product contextualisation and improve your capability for innovation.
Tuesday, January 10th, 6 pm - 9 pm
In the second session you will map your product and check your state of innovation. This will allow you to see your strengths and weaknesses and decide what you need to do to drive your product to success.
Wolfgang Wopperer-Beholz is co-founder of mindmatters and betahaus Hamburg. He helps startups, accelerators and established companies develop innovative digital products and establish creative and collaborative methods and mindsets. Recently, he co-developed the Product Field, a toolbox for product innovation.
Tim Schurig works at mindmatters in different roles with focus on product development, process facilitation and visualization. As a Product Field practitioner and contributor from day one, he aims to constantly improve the user´s insights as well as the method itself.
Workshop language is English unless all participants are native German speakers.
After completing this course you will receive a certificate from betahaus | Academy.
Drop us a line at email@example.com
BETAHAUS | ACADEMY TERMS OF CANCELLATION
A free cancellation of your order is possible until 7 days before the workshop/ course starts.
A cancellation within 7-0 days before the workshop/ course will be charged with 100% of the ticket price.
In case of illness you have to hand in a doctors certificate. Then we can refund you 100%