In a series of 7 webcasts, we take you through the Six Steps of the Sustainable Business Differentiation Cycle:

1. Who is your primary customer?
2. What is your primary customer trying to achieve?
3. How does your solution help your primary customer achieve her goals?
4. How do you create the value you promised your primary customer?
5. How do you deliver the value you created to your primary customer?
6. Does your primary customer perceive you as one who makes good on his promise?
7. Putting it all into practice: the sustainable customer culture mindset.

rpc designed its Sustainable Differentiation program for cross-functional collaboration, a key discipline in a customer culture organization. We encourage those in a non customer-facing role to participate in our webcasts alongside their customer-facing colleagues. We guarantee there wil be learning moments for all.