Sustainable Differentiation
Location
Online event
Stand out or fade away: the choice is yours. In 7 webcasts, you learn how to develop the core competence of Sustainable Differentiation.
About this event
In a series of 7 webcasts, we take you through the Six Steps of the Sustainable Business Differentiation Cycle:
- Who is your primary customer?
- What is your primary customer trying to achieve?
- How does your solution help your primary customer achieve her goals?
- How do you create the value you promised your primary customer?
- How do you deliver the value you created to your primary customer?
- Does your primary customer perceive you as one who makes good on his promise?
- Putting it all into practice: the sustainable customer culture mindset.
rpc designed its Sustainable Differentiation program for cross-functional collaboration, a key discipline in a customer culture organization. We encourage those in a non customer-facing role to participate in our webcasts alongside their customer-facing colleagues. We guarantee there wil be learning moments for all.