Description: 

What is a brand? How do you define, create and evolve one? And why is it important for service design? Join Fiona Myles in this half-day course covering the key business considerations, principles and tools of branding for service design. The course will not only cover the why, what and how of defining, creating and evolving service brands, but will also provide some insight in naming and organising service brands as portfolios.

The course will include presentation, exercise and interactive sessions.

What are the takeaways from this training?​

You will learn: 

• What a brand is and how it is defined
• Why brand is important for service design 
• How to go about creating and evolving a service brand
• What the key principles and tools are
• How to organise service brand portfolios
• How the industry is evolving

High-level agenda

• Branding specifically for service design
• Delivering at customer touch points
• The role design plays
• Naming and organising service brand portfolios​

Who is this course for?

Service designers, design strategists and anyone interesting in harnessing the power of branding in their practice.