US$625 – US$750
Problem Framing Training  - Live Online (AMERICAS)

Problem Framing Training - Live Online (AMERICAS)

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From US$625

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Event description
A 1-day live online class that teaches you how to engineer stakeholder buy-in, define the problems that matter & safeguard sprint success.

About this event

Try searching for "failed products" on the internet to find examples of organizations that designed innovative solutions to problems no one has.

Meaningful innovation starts with solving real problems, of real people.

Our Problem Framing workshop is a preliminary step to ensure effective outcomes from a Design Sprint or any problem-solving process. With Problem Framing you can ensure your investment doesn’t go to waste by aligning everyone around a thorough understanding of the right problem from the start.

This course is for you if...

  • You want to make your decision-making process more user-centric
  • You need a way to explore new opportunities
  • You want to introduce buy-in for new ways of working
  • You want to ensure that your design sprint topics are aligned with business goals

Who should attend?

Anyone who wants to make informed decisions!

This intensive training is best suited for individuals who will run or facilitate Design Sprints in their organization and need to set the stage for success or need to get stakeholder buy-in to run their next Design Sprint.

  • Product Managers
  • Agile Coaches & Scrum Masters
  • Facilitators
  • UX Designers & UX Leads
  • Strategists & Consultants

What you'll learn?

  1. Identify and capture stakeholder perspectives
  2. Make sense of the user need, perceptions and expectations
  3. Frame problems into actionable design challenges
  4. Gain the confidence of tackling a problem worth solving

Why you want to learn it?

We officially launched this training program in 2018 at Google in San Francisco, training their Sprint Master Academy on how to find problems worth solving and set the stage for successful design sprints.

Here's what problem-solvers from companies like Google, Adobe, SalesForce, PayPal, Boeing, Audible and Nike learned from it.

To date, we've taught the Problem Framing method to more than 687 consultants, facilitators, product people, and UX designers all over the globe. Here's what our last training participants had to say about this course ...

Problem Framing Training  - Live Online (AMERICAS) image
Problem Framing Training  - Live Online (AMERICAS) image
Problem Framing Training  - Live Online (AMERICAS) image

Key Topics

  1. Groundwork and stakeholder mapping
  2. Contextualize the problem
  3. Justify the Business Need
  4. Understand the Customer
  5. Find the opportunity & commit

Duration & Agenda

6-hour workshop (ET time, delivered in English)

  • 10:00 - 13:00 Online Session
  • 13:00- 14:00 Lunch Break
  • 14:00 - 17:00 Online Session


Digital whiteboard & Conferencing tool

Please state which out of Mural and Miro is your preferred collaboration platform for this training to:


Can I pay by invoice?

Yes. Please email us at your company details, and we will issue an invoice.

Are the tickets transferable?

Yes. If you need to request a ticket transfer, please email But! All requests must be made 72 hours prior to the event.

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