The presentation will be in English (with heavy german accent) :-)
-- DO PR YOURSELF WITHOUT MONEY --
In the past 30 years about 5000 press articles appeared about my tiny company with 40 employees before I sold it.
How did I achive this fantastic PR results? Sharing this knowledge with STARTUPS will be a pleasure to me.
Lets discuss in this group how you can do PR yourself.
Lets develop ideas you can use immediately, meaning next day.
- how you can send out your next press release yourself next morning after you learned the tricks at this meetup
- how you dare running totally "crazy" PR campaigns at no cost
- how to intensify overlooked ideas (but interesting to the press) in your startup
- how to send PR-releases yourself (even with typos) the press simply cant resist to print
- how to impress potential investors with the PR attention you got
- how to attract more customers, as PR enhances your credibility immediately not spending a single cent for advertising or marketing
- how to get into TV and radio shows with "out of the box" guerilla thinking
- how to understand immediately what stories the press people love and how you can "generate" stories yourself.
- how the press can be a free market research tool at no cost at all
- how you will profit greatly by making press people happy over and over again.
In order to proof guerilla PR works much, much better then "conservative and boring" PR, you are going to see many of my PR-stories which got printed.
No boring "theory". No learning as
good ideas are unforgettable!