Personalisation vs. Privacy? (GDPR and Big Data)

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Usercentrics

Rosental 4

80331 München

Germany

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With the enforcement of the EU General Data Protection Regulation (GDPR) on May 25th 2018 and the new EU ePrivacy Regulation digital marketing is about to change in many ways.

Now, the usage of personal data is restricted and needs the consent of each user, e.g. in regard to cookies. However, personalised advertising is a new trend and relies on cookies and tracking, so marketers and companies have to look for new solutions to still use personal data of users.

We will debate the matter of privacy (GDPR) versus personalisation (personalised advertising) at Usercentrics, a Munich based startup with a technology to overcome the challenge. Usercentrics provides a Consent Management Platform (CMP) that enables you to get, manage and document consents of your users for specific technologies and purposes.

We are looking forward to seeing you!

Datum und Uhrzeit

Veranstaltungsort

Usercentrics

Rosental 4

80331 München

Germany

Karte anzeigen

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