In this SDN Academy course by Koos Service Design, Jules Prick and Boris Jockin will dive into the topic of morphological tension models and the theory behind it.

You will learn: 

1. How to create a tension model from user insights

2. The tension model is the ideal way to shape your need-based profiles

3. How you are able to quantify need-based profiles for better decision making

Description: 

This course covers the value of need-based profiles, giving some real-life examples and cases. You will be introduced to Koos’ signature tool: morphological tensions. They will explain the psychological model behind it and how you can design your very own. Building on the model, you will be given examples and arguments for business application of needs-based profiles with supporting tips and tricks to implement them in your business. From there you will learn how you can quantify your need-based profiles. Koos have often experienced that this is a key differentiator for decision makers and gives the need-based profiles a lot more weight.

High-level agenda

1. The value of need-based profile

2. Theory of morphological tension

3. Business value and application

4. How to quantify your tension model

5. Q&A

Who is this course for?

Service designers