Marketing Meetup Leipzig


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Datum und Uhrzeit



Steigenberger Grandhotel Handelshof

Salzgäßchen 6

04109 Leipzig


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Beschreibung des Events


"Half the money I spend on advertising is wasted; the trouble is I don't know which half."

- John Wanamaker (1838-1922)

This meetup will be held in German!
Dieses Meetup wird auf deutsch gehalten!

The Meetup

I bet you know what this feels like as well. You have built your funnel and are trying Facebook, Twitter, and Instagram. You even pay for promotions, because you are frustrated by the lack of organic engagement on your profiles. You are writing tons of content, but it's unclear which articles result in measurable success. You spend two weeks implementing that new feature, and you are not sure whether or not it was worth it.

Let's discuss solutions to this 100-year-old problem for your business in this meetup with the help of analytics tools from Google and Facebook. I want you to leave the room .. slightly shocked because of how much Google and Facebook know about your users .. and with the know-how about how to track your most important KPIs (key performance indicators):

1. Traffic - Where do users come from and how much did it cost?

2. Engagement - What are users doing on your website/app?

3. Conversions - What's the return-of-investment of your efforts?

Some of the talking points of the meetup will be:

- Marketing outside the box

- Analytics & Growth

- Learning about your audience

- Seeing where traffic comes from

- Reading user behavior

- Setting up goals

- Maximize the ROAS

- Case Study

- Q&A

If that sounds as exciting to you as to me, join the meetup on July 27th at Steigenberger Grand Hotel Handelshof in Leipzig, Germany.

The Host

This meetup's host will be quite young: 24 years of age.

His name: Sascha Blum.

Sascha is not only Chief Executive Officer of MINOTAURUS but also the mind behind the online marketing strategy of GEDANKENtanken, Nametests, World Leadership Summit with Barack Obama and more.

He managed to drive the organic pagevisits on from zero to 3 billion per month - in just 3 years. Now, there are 260 million active users on Nametests every month - organically!

He also managed to drive the sales of GEDANKENtanken an increasingly 600% upwards.

Not enough? In April 2019, he filled the whole Lanxess Arena in Cologne with 15.000 people in just 2 weeks while the event was totally new and unknown at that time. Filling huge arenas like Olympiahalle in Munich, Lanxess Arena in Cologne and many others is a standard for him - but 15.000 people in 2 weeks for an unknown event is just like crazy. By the way: He also does the marketing for Cologne's renowned carnival. These are just a few projects he was and is responsible for - with only 24 years of age!

He is driven by his idea to create a data-driven marketing experience in order to create the best experience for both the advertiser and the user!

You definitely shouldn't miss this meetup!


It should be the most valuable online marketing event in Leipzig which we ensure through the very limited number of attendees. This meetup is for marketers in charge.

Food and Drinks will be served!

Datum und Uhrzeit


Steigenberger Grandhotel Handelshof

Salzgäßchen 6

04109 Leipzig


Karte anzeigen

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