Background:

As prosperity increases, the Chinese government and consumers attach more and more importance to the quality of life, including housing.

How can German building materials companies introduce innovative and sustainable products to the Chinese market? What are the most attractive market segments? How can the companies brand themselves and which marketing channels work best?

Listen to reports from our experts from China and join in the discussion!

Target Group:

Chinese and European Building Industry, Manufacturer & Tech-Companies ​

Functions: C-Level, R&D, Operations, Marketing & Sales, Investors  

Agenda:

Greeting – China-Team.de (5 min)

Keynote – “Viega impulse for Chinese building market” – Dr. Sandra Bell, VP China & India, Viega Holding (15 min)

Panel Discussion & Q&A: “How can German Green-Tech building material brands develop the Chinese Market” (65 min)

Prof. Peter Sachsenmeier, President International Innovation Center Wuhan

Corinne Abele, Representative Germany Trade & Invest Shanghai

Dr. Sandra Bell, VP China & India, Viega Holding

Winfried Mayer, Founder, MPS Bauplanung GmbH

Johannes Kreißig, CEO of the German Sustainable Building Council (DGNB)

Claudia Sanders, Project Coordinator, Network for Architecture Exchange NAX

Closing remarks (5 min)

Event-Team:

Event Conception / Host – China-Team.de

Moderation – Professor Peter Sachsenmeier, Fellow German National Academy for Science and Engineering

Others:

Please note: During the event, photos/videos will be taken for public relations purposes. This includes a recording of the individual slots for webinars.