Kostenlos

Mehrere Termine

International Marketing Channels and Operations

Eventinformationen

Dieses Event teilen

Datum und Uhrzeit

Veranstaltungsort

Veranstaltungsort

Karlshochschule International University

Karlstraße 36-38

76133 Karlsruhe

Germany

Karte anzeigen

Beschreibung des Events

Beschreibung

International Marketing Channels and Operations
  • Design of marketing operations of product and service companies from a strategic perspective
  • Concepts, structures and flows of marketing channels including from a national, international and (inter-)cultural perspective
  • Analysing and creating customer touch points
  • Technology watch: How technologies like augmented reality, local based services affect marketing channels
  • Intermediaton: Supply chain, logistics, value added services, etc.
  • Tools and methods how to manage marketing channels and operations actively
  • Measuring and controlling of channel and operational performance
  • Managing product and service life-cycles
  • Management of conflicts and intercultural differences affecting the marketing operations and channels
Mit Freunden teilen

Veranstaltungsort

Karlshochschule International University

Karlstraße 36-38

76133 Karlsruhe

Germany

Karte anzeigen

Dieses Event speichern

Event gespeichert