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Veranstaltungsort

Karlshochschule International University

Karlstraße 36-38

76133 Karlsruhe

Germany

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Beschreibung des Events

Beschreibung

Intercultural Marketing
  • Basic concepts and tools of Strategic Marketing at the national and international level
  • Influence of local culture on the decision-making context when attempting to apply Marketing Strategy in foreign markets
  • Development of Marketing strategy and adjustment of Marketing strategies to fit local (international) culture, market conditions and customer needs
  • Customer, company and competitor analysis
  • Application of core concepts of Operational Marketing (e. g. 4Ps, CRM and communication mix) in the context of meeting customer needs across different cultures
  • Application of Marketing concepts and tools to facilitate decision-making
  • Definition of Market and Marketing Research and explanation of their usefulness in investigating foreign market potential
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Datum und Uhrzeit

Veranstaltungsort

Karlshochschule International University

Karlstraße 36-38

76133 Karlsruhe

Germany

Karte anzeigen

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