23,80 €

How to increase customer engagement and boost conversion of your ecommerce...

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Datum und Uhrzeit

Veranstaltungsort

Veranstaltungsort

SIBB e.V. c/o EITCO

Potsdamer Platz 10

3. Etage

10785 Berlin

Germany

Karte anzeigen

Rückerstattungsrichtlinien

Rückerstattungsrichtlinien

Rückerstattungen bis zu 7 Tage vor dem Event

Beschreibung des Events

Beschreibung

Workshop IQ@SIBB: Learn how to use new technologies to increase customer engagement and boost conversion.

An intensive workshop that will show you how to take existing and new e-commerce platforms to the next level.



Agenda:

  1. Introduction

  2. New technologies in e-commerce - new standards?

  3. Exercise: an attempt to define the problems that you most often encounter on the market.

  4. Examples showing the application of new solutions on the market

  5. Live DEMO - showing an active store - with and without new technology

  6. Ecommerce audit? Why should you do it and is it really worth it? showing the results of an audit before and after.

  7. Discussion

  8. Closing


What will the participants learn?

During the workshops, you will get acquainted with a new standard in creating an e-commerce store and you will have the opportunity to participate in the live demonstration of applications developed with these technologies.

Subject e-commerce

  • companies already having an e-commerce platform, but not entirely satisfied
  • companies that intend to launch their first e-commerce portal
  • companies who are thinking about developing an existing platform in order to gain a competitive advantage.

Trends in e-commerce:

  • E-commerce is rapidly changing and developing. Mobile conversions continue to be on the rise - sales through mobile devices increased in 2018 by 55 percent, and some predictions say that by 2022, smartphones will account for $175.4bn USD in retail sales.
  • Customer expectations are growing at the same time. They expect high street businesses to offer same-day delivery, fast application operation, simple payment system, offline access, a friendly complaints handling process. On the other hand, we have the expectations and needs of the owners of ecommerce platforms who want stable and safe development of their business. They need sales increases, higher reach, availability 365 days a year, a user-friendly portal.

What is the future of e-commerce and the Internet?

  • These are stable and secure internet applications that provide users with the best Mobile Customer Experience. Google has defined the PWA standard. This technology give users an opportunity to browse content conveniently, search for information or buy on a mobile device without the necessity of installing a dedicated app.
  • They will also like the fact that PWA works (completely or partially) offline and that when he adds PWA to the home screen of his device, it will take up much less space than a traditional mobile application.

Speakers / mentors

Rafał Wójcik - an effective manager with more than a decade of practical experience in the field of business project management, sales and international projects. An expert of business processes in the field of product internationalization. Currently, he is responsible for international sales in e-point.

Michał Szklarski - Software architect and solutions leader, professionally starting from cybersec, went through startup phase, finally dealing with e-commerce industry at e-point. Always fascinated with web+mobile and new technologies (such as PWA, instant e-payments) connected with great User Experience.


About e-point:

e-point confirms its expert competence in PWA. They are the first and only Polish company on Google's Directory of Agencies Building Progressive Web Apps. Moreover, Google and e-point jointly organized "PWA Hackathon" in Warsaw in March 2019.

A company with over 20 years of experience, specializing in the construction, maintenance and development of e-commerce platforms in the B2B, B2B2C and B2C model. e-point has completed over hundreds of projects (including many international) for such companies as: Amway, Leifheit, InterCars, ING, UBER, Toyota, Coca Cola, Raiffeisen Bank, CH Beck and many others.

Why are we doing this?

We believe that technology serves business development. He is his modern driving force. We believe that it simplifies processes and generates new business opportunities.

Technology is our passion, we are focused on improving the ways of its use and stimulating the development of the entire ecosystem in which we move with business partners.

As a leading provider of internet information systems in Poland, e-point creates innovative, tailor-made internet systems.e-point has over 260 experts in creating, maintaining and developing e-commerce platforms as a and offers consulting support, helps design customer shopping paths and provides the best Customer Experience.




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Mit Freunden teilen

Datum und Uhrzeit

Veranstaltungsort

SIBB e.V. c/o EITCO

Potsdamer Platz 10

3. Etage

10785 Berlin

Germany

Karte anzeigen

Rückerstattungsrichtlinien

Rückerstattungen bis zu 7 Tage vor dem Event

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