How to be innovative after 130 years

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The Graeber House at 410

410 East 6th Street

Austin, TX 78701

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1882 Pharmacist Paul Carl Beiersdorf filed the first patent, 150 years later Beiersdorf stands for innovative high-quality skin and body care with global Brands like NIVEA, Eucerin, Hansaplast & La Prairie and over 20.000employees in over 160 affiliates. Innovation and continuous development has made Beiersdorf successful but how does the company make sure to stay successful in the digital age. Get insights from a Close-Up with Chief digital officer Martin Boehm and Ralph Gusko the Member of the Executive Board Asia Pacific (Northeast and Southeast Asia).

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Location

The Graeber House at 410

410 East 6th Street

Austin, TX 78701

View Map

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