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First principles of B2B growth marketing | growthBONN Meetup #11

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LeanIX GmbH

Baunscheidtstraße 17

53113 Bonn

Germany

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Beschreibung

Growth hacking is definitively a hot topic right now. You just need to count the blog posts that offer you the ultimate top 10 hacks to be finally successful. There is nothing wrong with growth hacking in its original sense, namely rapid iteration to find traction. However, there is a lot wrong with only hunting after quick fixes in B2B growth marketing. Sustainable growth in B2B businesses follows fundamental principles which you cannot cut short.



Simon Barth, VP Demand of LeanIX is responsible for the B2B tech-scaleup’s growth. He will share what he and his team have learned about these first principles of growth during their multi-year journey of more than doubling the company’s revenues year over year.



During the meetup Simon will cover these topics:



- Create 10x content

- Find your bull’s eye channel

- Automate your processes – in a smart way

- Build an agile growth team

- Setup minimum viable analytics



Join us at the LeanIX headquarters to learn about and discuss B2B growth marketing! We will provide free drinks and food.


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Datum und Uhrzeit

Veranstaltungsort

LeanIX GmbH

Baunscheidtstraße 17

53113 Bonn

Germany

Karte anzeigen

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