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European consumer survey on plant-based foods

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Describing the product landscape and uncovering priorities for product development and improvement.

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The demand for plant-based food is growing, along with a corresponding increase in plant-based alternatives across many categories. ProVeg International recently surveyed several thousand consumers across nine European countries in order to identify priorities for product improvement and development based on consumers’ experiences of purchasing and consuming plant-based products.

During this webinar you will learn about the enormous potential for developing and launching new plant-based products in multiple food categories with clear growth opportunities.

Speaker:

DR. KAI-BRIT BECHTOLD (SENIOR CONSUMER RESEARCH SCIENTIST)

Dr. Kai-Brit Bechtold is a Senior Consumer Research Scientist and lecturer with extensive expertise on developments, trends, and data in the food sector. Before holding positions on agency side for Nielsen and then on industry side for Upfield (formerly Unilever), she worked as Scientific Researcher (PhD and Postdoc) at the Department of Food Economics and Consumption Studies at the University of Kiel and investigated consumers‘ preferences and willingness-to-pay for innovative food products. Her passion for sustainable food and her knowledge of insights into consumer trends and behaviour position her as a true food industry expert.

VERENA WIEDERKEHR (INTERNATIONAL HEAD OF FOOD INDUSTRY & RETAIL)

Verena Wiederkehr heads a dedicated team focused on accelerating the plant-based market. Her passion for nutrition as well as her knowledge of the latest plant-based market developments position Verena as a leading speaker on the future of food. Wiederkehr has master’s degrees from the University of Vienna in both International Business and European Studies and is a certified nutrition trainer. She has given presentations at numerous high-profile food industry events, including SIAL in Paris and Seeds&Chips in Italy.

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