E-Commerce Panel: Scaling Up Online Business - Essentials

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Brunnenstrasse 64

13355 Berlin


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What Wikipedia Can't Tell You About Scaling Up Ecommerce Projects?

Trying to scale the ecommerce business is challenging for most enterprises.

Even if your company is growing organically, there are still many things you need to do to keep up.
Ecommerce performance can be one of the hardest verticals to scale. Selling a product online requires a good technology for order management & logistics, big data for regular collection and analysis of data about your business' health, your clients. Not to forget marketing – because even if people are buying your products today, you still need a solid marketing strategy. Selling online requires a strong digital presence, and efforts to
convert prospects. Every year E-Commerce Berlin Expo brings new ideas to the world of E-Commerce.

This satellite event of the E-Commerce Berlin Expo 2018 is aimed at shaping ecommerce solutions, marketing visions and customer journey mapping. The speakers from E-Commerce Berlin Expo will help you to refine a project roadmap, turn insights into tangible ideas. They will also reveal how to avoid the pitfalls, as most businesses face the same issues when scaling up.


17:00 - Registration and Welcome Keynote of our host - UNICORN.BERLIN

17:15 - Marketing Strategy - "Scaling online marketing at idealo"
IDEALO – Agnieszka Niemeier, Head of Performance Marketing

Online marketing is a core activity of most businesses and it induces significant expenses.
When scaling, it becomes even more crucial to increase the marketing efficiency, i.e. adding revenue at a faster rate than resources. In this short talk I want to show how idealo tackled challenges such as ad quality, data, and marketing automatisation.

17:45 - Infrastructure & Systems – "How to overcome challenges in IT system evolution"
UNITY GROUP - Grzegorz Sobczyk & Adam Pietrzak

Have you ever faced any of the following:
  • Stakeholders expecting shorter time-to-market delivery;
  • Technical debt bringing your system quality down, while significantly increasing maintenance costs;
  • Hardware upgrades not working as expected;
  • Your project methodology proving inefficient;
  • Your team experiencing a high turnover rate as members no longer want to work on the project.

If any of these challenges sound familiar, then most probably it’s high time you reconsidered your software dev strategies. Join us and learn how to go about an analysis to guide your efforts in the right direction.

Greg & Adam have 10 years of experience in the development of highly scalable e-commerce systems. Currently, their team is developing the largest DIY e-commerce in Poland for French headquartered company Leroy Merlin.

18:30 - Break

18:45 - Technology and Management – “What Wikipedia Can't Tell You About Scaling Up Ecommerce Projects”.
DINARYS, Timofey Yevgrashyn

Timofey will reveal ecommerce development pitfalls and problems in one-hour speech divided in three parts:


  • “lost in translation” – major communication issues when business meets technology

  • how to make ecommerce developers to deliver business value, not technological gimmicks


  • some facts About Ecommerce development that'll make your hair stand on end

  • in-house development pros and cons: dirty secrets your developers are not telling you


  • where most of your competitors fail when scaling up their ecommerce solution

  • decentralization: how to profit from outsourced consulting and development

Timofey has been in IT for 20 years, fourteen out of which he has been a project manager. He has a profound and successful experience in consulting and crisis situations management within software development teams as well as an extensive business processes optimization background.

20:15 Networking & Get Together

Official Satellite Event of:

In cooperation with:

We are grateful for the hospitality of:

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Brunnenstrasse 64

13355 Berlin


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