Digital content marketing for the Chinese Automotive market

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Diese Veranstaltung wurde kurzfristig verschoben, wir werden den neuen Termin zeitnah bekanntgeben.

Wir bitten um Ihr Verständnis und hoffen Sie bald in unserem Webinar begrüßen zu dürfen.

In der Zwischenzeit empfehlen wir Ihnen unseren Podcast "ChinaHotPod".

Hier finden Sie ChinaHotPod:

Spotify: https://open.spotify.com/show/2IMVM4WCA63hIlPnbln4ki

Apple Music: https://podcasts.apple.com/de/podcast/chinahotpod/id1535620754

Benefit

Discover the possibilities of the most important online and offline automotive marketing channels in China – as well as their targeted combination. Benchmark the current marketing performance of your company in China.

With our experts, you can learn how to localize content and your service and product communication. Adapt the focus of your marketing activities for the Chinese market and always take the values and cultures of the customers into account.

​Agenda

Greeting

China-Team.de

Keynote – “B2B communication – how German companies in China address customers" Kristine Horbach, COO, Salt & Pepper

Keynote – "Cultural marketing concept of a German OEM premium manufacturer for the worldwide introduction of a new electric vehicle model" Adrian de Riz, Project Lead, aserto GmbH & Co. KG

Panel Discussion (incl. Q&A): “Kanal folgt Positionierung - Automotive B2B Digital Marketing in China”

Adrian de Riz, Project Lead, aserto GmbH & Co. KG

Kristine Horbach, COO, Salt & Pepper

Markus Henne, CEO, Genesis Motor China (on request)

Patrick Pesch, Director of Marketing, Ferrari Greater China

Closing remarks

Event Team

Event Konzept / Veranstalter – China-Team.de

Moderation – Xiaolong Hu, Managing Partner, China-Team GmbH

Access link

The access link will be provided to you via mail after your registration.

Others

Please note: During the event, photos/videos can be taken for public relations purposes. This includes a recording of the individual slots for webinars.