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25 Horsell Rd, Highbury East

London

N5 1XL

United Kingdom

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Description

Design Thinking Workshop in London as a one day experience

Experience and learn how to create solutions, that people love. Our Design Thinking training is a practical and fun workshop in which you solve a real challenge within one day. As part of a team, you pass through all 5 stages of the Design Thinking process and thereby master more than 15 core activities that lead you from systematic problem identification tp rapidly prototyping and testing a solution.


What you get

  • A process, toolset and mindset that empowers you to do your best work
  • An experience for life
  • Drinks, lunch and snacks
  • Design Thinking Practitioner Certificate
  • A 100+ pages slide deck with photo protocol of the workshop


Your Trainer: Joern Steinz (MBA), INNOMINDS innovation agency

Joern, born 1975, is the founder and CEO of the Hamburg based innovation agency INNOMINDS. He has over 15 years of experience in creating products and services across a wide range of industries. Since 2014, Joern has moderated more than 300 Design Thinking workshops and has worked with and provided advice to leading global organisations including Audi, Porsche, Lufthansa, and Air France.

Joern studied business administration in Aachen and Coventry and is an MBA graduate of the EADA business school in Barcelona.

Design Thinking Workshop facilitator Joern Steinz


Joern Steinz (MBA)
Email: joern@innominds.eu
Linkedin: https://www.linkedin.com/in/jsteinz/


Target group

Our workshop is ideal for professionals from marketing, HR, engineering, management, also teachers, trainers, consultants - in short for people who want to learn how to systematically create better product and service experiences. Prior knowledge is not required, just bing an open mindset and energy for an intensive day.

Registration & unplanned inability to participate

In case you require a different payment method than the ones offered by our ticket partner Eventbrite, please do not hesitate to contact us at hey@innominds.eu.

In case you are ill at the date of the event or are inhibited due to another reason, you may participate for free in one of our other Design Thinking workshops in London or any other location within 12 months.


What is Design Thinking?

At its heart, Design Thinking is a customer-centred innovation process, that helps to identify real customer pain points systematically. The process enables teams  to uncover and create solutions for real user needs, quickly test whether those solutions really will generate business benefits - before investing time and money.


Training Goals and Benefits

Our Design Thinking workshop is designed to get you thinking creatively about products and services from a customers' perspective. It is a fun, fast-moving set of activities that take you from problem definition to prototyping solutions. Starting with a real-life case, you will move through the 5 stages of the Design Thinking process and thereby get practically exposed to the most important techniques and tools used in the Design Thinking methodology.

In essence, you will learn to

  1. discover and understand user issues
  2. find creative solutions to the biggest issues
  3. build and test a prototype


Contents and Methodology

Introduction to the Design Thinking concept and examples

At the beginning of the workshop, we show a brief presentation of why Design Thinking has become one of the most popular innovation methods, combined with specific examples of Design Thinking solutions.

Problem understanding and definition

The Design Thinking exercise starts with in-person exploration to find out where customers' issues lie.Once we have insights from customer interviews and observations, we can turn these pain points into a prioritized list of goals for what the new product or service should achieve and for whom specifically (Personas) we are going to create it (“How might we statement”).

Ideation phase

Rather than just building the first solution that comes to mind, Design Thinking encourages you and your team to investigate options and build on multiple people's ideas. Combined, those ideas are likely to generate a better overall solution than if any one individual just sat in a room and tried to fix things themselves. Ideation takes many forms but is at its core a variety of moderated brainstorming activities.

Prototyping and testing

Paper prototype creation and usability testing are fast, cheap, incredibly easy ways to see whether we covered all the angles of the problem statement. The prototype`s main purpose is to serve as a communications tool, that enables us to receive qualitative feedback. Based on the feedback, we understand what changes we need to make to move our solution forward.


Overview of core Design Thinking activities you will learn and experience in our one-day training


  1. Empathic interview

  2. Customer Journey mapping

  3. Problem framing

  4. Headstand method

  5. Personas

  6. LEGO® SERIOUS PLAY®

  7. How Might We Question

  8. Brain Writing

  9. Brain Storming

  10. Inspiration Cards

  11. Best in class thinking

  12. Mashups

  13. Crazy 8s

  14. Buffet Method

  15. Works like prototyping

  16. Art Gallery

  17. Looks like prototyping


Contact and more information


For any questions and more information about us please visit https://innominds.eu/

Photo rights: Shutterstock: Lizenzfreie Stockfoto- Nummer: 703607812 by REDPIXEL.PL

Imprint: https://innominds.de/impressum/

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Date and Time

Location

Uncommon

25 Horsell Rd, Highbury East

London

N5 1XL

United Kingdom

View Map

Refund Policy

No Refunds

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