Sales Ended

Data Analytics Bootcamp for Marketing & Sales Managers - How to successfull...

Event Information

Share this event

Date and Time

Location

Location

Factory Görlitzer

Lohmühlenstraße 65

Germany

View Map

Refund Policy

Refund Policy

Refunds up to 30 days before event

Event description

Description

Data Analytics for Marketing and Sales Managers- How to successfully analyze data and secure your job in the future

NOTE: We are gathering the group for the training and can consider alternative dates. Please reach out at irene@beyond-machine.com if you have any questions!


Are you a marketer who wants to advance your career with the capacity of analyzing data and tell a strong story?

Are you a sales or business developers who would like to use sales funnel and report in a more efficient way?

Are you product manager who desires to lead the team through data-driven to be able to convince the team and external stakeholders?


This workshop is for new graduates, junior marketing professionals, reconverting professionals or self-employed who want to learn how to make data-driven marketing decision for their website/app and get hands-on experience with analytical tools commonly used in the industry.


By the end of this course, you will know how to compare the performance of your different marketing channels, how to streamline your analytics process by querying data using SQL and visualizing them with Tableau and other online services to easily start with. In the second part of the training, you will review the main types of fraud affecting marketing manager and how to fight them.


The workshop is heavily focused on hands-on practice, therefore you are required to come with a working computer and with the following software installed:



Please come 30min early if you have not pre-install above software.


Who is the trainer?

Carole Wei Hai: Head of Analytics at Tenjin (User Acquisition data aggregation service) and previously at Fyber (supply-side mediation platform) I work in ad tech since 2014, in mobile since 2011 and on internet since 2008.

She has served various type of analytics and reports, from executive weekly report to product analytics, HR KPI monitoring and marketing ROI measurement. My specialization lies in understanding the business context, communication with the stakeholders and dashboard delivery, as well as data modeling and automation, making the job of the analysts easier.

Tableau certified, organizer and trainer at meet-up Berlin Tableau User Group and provide training in data visualization and analysis.



Curriculum


  • Marketing Analytics -- 2h30
    • Intro: What is Marketing analytics?
    • The Marketing funnel and main metrics
      • Marketing funnel from Impression to conversion
        • mySQL database and storing all your marketing reports in one place
        • Tableau exercise
        • SQL exercise
      • LTV (lLifeTime Value), ROAS (Return On Ad Spend)
        • Tableau exercise
        • SQL exercise
      • Churn rate
        • Tableau exercise
        • SQL exercise
    • Monitoring your Marketing channels
      • Early-stage quality assessment
        • Tableau exercise
      • Monitoring your channels and trigger for actions
        • Tableau exercise
      • Scale vs quality

  • Fraud -- 1h30
    • Intro: Why and how to fight fraud?
    • Example o Fraud 1: Incentived users
    • Example of Fraud 2: Robot and Click Farm
    • Example of Fraud 3: Network fraud
      • SQL exercise
      • Tableau exercise


Recommended Pre-requisite:

Trainer Carole Wei Hai: Head of Analytics at Tenjin (User Acquisition data aggregation service) and previously at Fyber (supply-side mediation platform) I work in ad tech since 2014, in mobile since 2011 and in internet since 2008.
I have served various type of analytics and reports, from executive weekly report to product analytics, HR KPI monitoring and marketing ROI measurement. My specialization lies in understanding the business context, communication with the stakeholders and dashboard delivery, as well as data modeling and automation, making the job of the analysts easier.

Tableau certified, I started the meet-up Berlin Tableau User Group and provide training in data visualization and analysis.



FAQs


What can I bring into the event?

Your determination and your laptop, we will take care of the rest.


How can I contact the organizer with any questions?

If you have any questions, feel free to write us your feedback or questions to irene@beyond-machine.com


Why should I choose your workshop instead of learning from Tableau online?

It is always better to have trainer or coach to teach you hands-on and when you have questions, your answer can also be answered quickly. Additionally, it is always to connect and network with more people.

Share with friends

Date and Time

Location

Factory Görlitzer

Lohmühlenstraße 65

Germany

View Map

Refund Policy

Refunds up to 30 days before event

Save This Event

Event Saved