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Corporate Innovation

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WIRED Germany

Linienstraße 144

10115 Berlin

Germany

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Beschreibung des Events

Beschreibung

The current pace in technological change has caused an increased emphasis on innovation and creative talent as the key sources of an organization’s competitive advantage. Accordingly, the immanent issue for many corporates in not even the question of whether or not to innovate their products and business models but rather how to innovate these successfully.

As more and more digital substitutes start to disrupt traditional businesses and new, agile competitors start outperforming former market leaders, some organizations are trapped in the innovator’s dilemma. Many aim to explore new opportunities, typically within innovation departments and separate digital units dedicated to exactly this purpose. Some of these establish accelerator-, incubator- or VC-programs to participate financially or strategically from outside developments mainly done by startups. Others apply open innovation and crowdsourcing approaches by establishing extended expert networks, hoping to gain flexibility and access to new inspiration.

However, to constantly reinvent and become digitally agile in the long run, they also must derive learnings from exactly the work cultures experienced in these patterns. Such findings are highly valuable to achieve a culture of constant innovation throughout the organization. They provide insights on how to proceed in terms of open collaboration, internal knowledge exchange and entrepreneurial driven, digital business development – all crucial to become and stay competitive in the digital economy.

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WIRED Germany

Linienstraße 144

10115 Berlin

Germany

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