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Business Model You® Workshop and MasterClass led by Dr. Timothy Clark: Amsterdam January/February 2014

Business Model You, LLC

Business Model You® Workshop and MasterClass led by...

Ticket Information

Ticket Type Price * Fee Quantity
31 Jan 14 - Workshop - Early Booking €325.00 €15.62
31 Jan 14 - Workshop - Regular Booking €350.00 €16.74
1-Feb 14 - Masterclass - Early booking €650.00 €22.95
1-Feb 14 Masterclass - Regular Booking €700.00 €23.95
* Prices include MwSt./USt.

Share Business Model You® Workshop and MasterClass led by Dr. Timothy Clark: Amsterdam January/February 2014

Event Details

 
Business Model You® Workshops and Master Class

— Essential Training for Enterprising Professionals —

Workshops: Wednesday, January 29 (Munich) and Friday, January 31 (Amsterdam)
Master Class: Saturday, February 1 (Amsterdam)
All events 9:30 AM till 6 PM


The global bestseller Business Model Generation: A Handbook for Visionaries, Game Changers and Challengers introduced a unique visual way to summarize and creatively brainstorm any enterprise, product, or service idea on a single sheet of paper.

Business Model You: A One-Page Method for Reinventing Your Career adapts the same powerful tool to describe a “personal business model” methodology that reveals new ways readers can respond to evolving market needs and uncover fresh, more satisfying career and life possibilities.

If you liked either book, you will love our live workshop, where you will rapidly apply the Business Model You® methodology with direct guidance from its creator, Dr. Timothy Clark, co-facilitated by Mercedes Hoss-Weis.

Two Must-Answer Questions
Like many of us, you probably serve enterprises, either as an employee or as a supplier. If so, consider two must-answer questions:
     1)  How does the enterprise make money?
     2)  How do you make money?
These questions are not just for businesspeople. Every enterprise — whether nonprofit, government, or social venture — must generate cash to carry out its work. How to best describe that crucial process?

With business models. A business model is the logic by which an enterprise creates and delivers something valuable to customers — and is paid for doing so. As a professional, understanding the enterprise business model is vital.

But you, too, have a personal business model: the logic by which you create and deliver something valuable to the enterprise — and are paid for doing so. Greater success at work requires not only grasping the enterprise model. It demands understanding and communicating your personal business model.

Whether you want to progress in your current role, change jobs, or start your own venture, you must know 1) how enterprises make money, and 2) how you make money — or can make money, perhaps in entirely new ways. Learn to answer both questions, step-by-step, in this essential training for enterprising individuals.

Why Attend?
This workshop is for you if:

• You are working in IT, creative services, or another sector vulnerable to outsourcing.
• Your career has hit an impasse or glass ceiling. You are unsure how to reinvigorate the sense of possibility and growth you previously enjoyed.
• Your team has trouble seeing the "big picture” behind projects.
• You are considering going freelance or starting your own venture.

If you or your clients face challenges like these, we invite you master the proven approach to enterprise and career modeling. Here are just a few of the things you’ll accomplish in this immersive session:

• Articulate the value you deliver and identify new prospective customers
• Generate several new career possibilities in a single day
• Learn how to align individual actions with team aims
• Determine whether you should start your own
   venture or not

Grab your spot now.


What You’ll Learn
You will master the basics of Business Model You®, a powerful career redesign methodology you can use for the rest of your life. Specifically, you will:

• Understand business model thinking and diagram your current personal business model
• Define your purpose and clearly articulate a vision for change
• Create a new personal business model harmonized with that vision
• Most important, prepare to test and implement your new model

Our work together will include a blend of interactive presentations, pair and group exercises, case studies, structured feedback sessions, and group-generated Q&A with Dr. Timothy Clark.


Who Should Attend

• Professionals seeking to redesign their careers
• Leaders and entrepreneurs striving to align individual actions with team aims
• Professional advisors planning to take the Business Model You® Master Class or become Certified Business Model You® Advisors

Don’t miss this rare opportunity. In just one day of training, you will learn how to apply a method that will drive your success for years to come.  Join tens of thousands of enterprising professionals worldwide who have enjoyed the career-changing benefits of Business Model You®.

Sign up today, space is limited.


Business Model You® Workshop
January 31 2014 (Amsterdam) workshop

Program Overview
Draw:  Enterprise Business Models (9:30-10:45)
1.  Set Today’s Goal: Which of the Three Questions Must
     You Ask Now?

2.  Guided Tour of the Enterprise Canvas
3.  Group Practice Diagramming Enterprise Models
4.  Harmonizing Enterprise & Personal Business Models
     
— Coffee Break —

Draw:  Personal Business Models (11:00-13:00)
1.  Guided Tour of the Personal Canvas
2.  Exercise: Diagram Your As-Is Personal Business Model
3.  Think Out Loud Laboratory: Identify Pain Points
4.  Colleague Buzz/Q&A: Ask the Author
      
— Lunch —

Reflection and Revision (13:00-14:45)

1.  Reinvention Cases
2.  Exercise: Design Your Value Proposition Using the PINT Model 
3.  4 x 4 TOLL:  Revised Value Proposition/Canvas
4.  Colleague Buzz/Q&A: Ask the Author


— Coffee Break —
 

Action (15:00-16:30)
1. Exercise: Draft Focus of Inquiry/Testing Plan 
2. 4 x 4 Colleague TOLL:  Focus of Inquiry/Testing Plan

3. Colleague Buzz/Q&A: Ask the Author
4. Summary
 

Social Hour/Accountability Partner Networking (16:30-17:30)  

Seating is limited to 24 participants. Fee includes:
• Lunch and refreshments throughout the day

• Participant Guide
• Two oversized Personal Business Model Canvas posters
• Copy of Business Model You


About the Venue

Zilveren Toren Amsterdam offers an exceptional location in the heart of downtown Amsterdam, immediately next door to Central Station. Our workshop room features a full-glass wall with breathtaking views of the city and beautiful handmade furniture designed by Swiss Olympic gold medalist skiing champion Pirmin Zurbriggen. A full-service restaurant is on-site, and nearby trains leave directly for the airport every 10 minutes.

Would you rather attend to the workshop in Munich on January 29?

Note to leaders and professional advisors: Participation in the Business Model You® Workshop is required for participation in the Business Model You® Master Class. Successful completion of the Master Class will be a prerequisite for certification as an accredited Business Model You® advisor.


Business Model You® Master Class

February 1, 2014 (Amsterdam) 

The Business Model You®Master Class builds upon experiential learning from the Business Model You® workshop. Now that you can think and feel in Personal Business Model terms, you’ll learn how to implement the methodology within your own professional practice.


For one full day, a select group of 24 participants will study and practice techniques for teaching and facilitating using the Business Model You® methodology. Working closely and directly with the method’s originator, you'll practice and learn the following:

The Four-Phase Approach: Applications for one-on-one and group engagements
Correct Canvas technique: Avoiding common mistakes
Personal Business Model debriefing competencies
Simple Rules for harmonizing individual and enterprise models
Workshop and training design

Our work together will include a blend of interactive presentations, pair and group exercises, case studies, structured feedback sessions, and group-generated Q&A with the author.

Enrollment Prerequisites
All applicants for the Master Class must have completed a Business Model You® Workshop. Enrollees will be informed as to specific preparations upon acceptance in the class.

Who Should Attend

Professional advisors — coaches, counselors, consultants and others — who want to use the Business Model You® methodology in their own professional practices
Team leaders, entrepreneurs, or managers striving to align individual actions with enterprise aims or otherwise proactively manage talent in a fresh way


What You’ll Learn

Participants will learn the Business Model You® approach to enterprise and career modeling. Specifically, you will:

Learn how to design both one-on-one and group engagements using
  the Four-Phase Draw > Reflect > Revise > Act approach

Master correct Canvas technique
Learn Simple Rules for aligning individual action with enterprise aims
Study cases and practice Personal Business Model debriefing and facilitation techniques
Discover how to integrate the Business Model You® methodology with your own professional practice
 

Master Class Agenda:

Draw
• Set Your Goal: How Will You Use the Methodology?

• The Four-Phase Approach to Engagement Design
• Correct Enterprise Canvas Technique Practicum 
• Colleague Buzz/Q&A: Ask the Author

— Coffee Break —

Reflect
• Three Question Technique: Case Practicum/Role Play 

• Think Out Loud/Trusted Other Listening Laboratories: Debriefing Personal Business Models
• Simple Rules for Aligning Individual Action with Enterprise Aims
• Colleague Buzz/Q&A

— Lunch —

Revise/Act
• Facilitating Value Proposition Design with the PINT Tool

• 4 x 4 TOLL
• SIP/Focus of Inquiry Testing
• The Personal Branding Canvas 

— Coffee Break —

• Personal Branding Practicum
• Integrating Business Model You® with Your Professional Practice
• Legal and Marketing Issues, Workshop scenario review
• Recap and Summary

Seating is limited to 24 participants. The participation fee includes:
• 70-page Business Model You® Facilitator Guide
• Two oversized Personal Business Model Canvas posters
• Lunch and refreshments
• Certificate of Completion
Training content subject to change at the facilitator's discretion.

Feel free to contact Mercedes Hoss-Weis (the Organizer) at mhoss(at)off-time.eu for any questions.

 



About the Venue

Zilveren Toren Amsterdam offers an exceptional location in the heart of downtown Amsterdam, immediately next door to Central Station. Our workshop room features a full-glass wall with breathtaking views of the city and beautiful handmade furniture designed by Swiss Olympic gold medalist skiing champion Pirmin Zurbriggen. A full-service restaurant is on-site, and nearby trains leave directly for the airport every 10 minutes.

 


Download a free, full-color 79-page book sample at BusinessModelYou.com.




You can also learn more about BMY by watching this short video.




Learner Praise for Business Model You®


“As an MBA candidate, I’d gleaned bits and pieces of career insight from multiple personality and aptitude tests, but was looking for something more holistic. Fortunately I met Michael Lang, who introduced me to Business Model You during lunch at the Innovation Games Summit. After returning home, I bought the book and used the methodology. I was amazed at my ability to visualize my future career with the Personal Business Model Canvas. I happened to be applying for jobs, so the timing was perfect. I recommend Business Model You to all professionals,
whether they’re satisfied with their current jobs or not.”

Sarvesh Singh, Former Europe Delivery Manager for Astellas Pharma



“An amazing workshop. I’ve renewed my passion.”

Matteo Fusco, Italy


Business Model You is the ultimate self-coaching book,
but to ensure follow-through,
I recommend a workshop with the author. The results are remarkable.”

Kaori Okubo, Tokyo



Thank you for writing Business Model You, it changed my life. 
I was a sad chemical engineer, now I'm a happy consultant!"

Gustavo Marques Couto, Brazil


“I love Business Model You because it gives clarity, focus, and direction--all on one page, with a proven, step-by-step method based on the building blocks of business itself. It’s simple, fast, and effective. The visual aspect is fun and engaging. And, yes--it works!

Bryan Lubic, Professional Development Advisor
San Diego State University



Your Business Model You work is amazing and can be life changing
for people applying it. I know from experience.

Annette Mason, U.S.



“This is an incredible book. It has changed my own life as well as those of my clients.

 Mary Anne Shew, Small Business Consultant

Rochester, New York 

 

Read what enthusiastic participants said about the Munich Master Class

Have questions about Business Model You® Workshop and MasterClass led by Dr. Timothy Clark: Amsterdam January/February 2014? Contact Business Model You, LLC

Where


Zilveren Toren Amsterdam
51 Stationsplein
1012 AB Amsterdam
Netherlands

Organizer

Business Model You, LLC

About the Facilitators

www.businessmodelyou.com

Dr. Timothy Clark is an educator and entrepreneur who has delivered visual modeling training in 15 countries and is the author of the global bestseller Business Model You and Business Models for Teams. He has worked with thousands of project managers, team and group leaders, and executives in the healthcare, technology, finance, and retail sectors, and has served as consultants or trainers to many organizations, including Aetna, Amazon.com, DFS, Bertelsmann Financial Services, HP, Intel, and JCPenney.

 www.off-time.eu

Mercedes Hoss is an experienced workshop designer, facilitator, event organizer and project manager. She supports large (inter)national organizations by getting teams and individuals to think about their own strategies and business models, combining different methodologies and introducing new tools, skills and mindsets. She brings 20+ years of hands-on management experience in leading functions in the areas of IT/ Finance and business process optimization for international corporations such as Pfizer and Ancestry.com. She is a Business Model for Teams co-creator and has worked with Dr. Timothy Clark since the Facilitator Course was first introduced to Europe in early 2013.

  Contact the Organizer

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