2-DAY MASTERCLASS PROGRAM - Leading Digital & Business Transformation

WELCOME

The world will be a different place once we come out of this global crisis. According to the World Economic Forum, 80% of executives believe their business models are at risk. And even more importantly, 60% of all successful digitization programs transform to new, digital business models. In times of extreme uncertainty, it is pivotal to understand how to lead at the intersection of the three essential transformations of our times - the digital, the business model, and the sustainability shift.

Proven at leading business schools, this 2-day program teaches in a concentrated form the methods and tools to develop effective transformation strategies and successfully implement them in your company. The program concludes with a certificate after successful participation.

The Masterclass Program is based on the bestseller 'Radical Business Model Transformation - Gaining the Competitive Edge in a Disruptive World'. The book has won several awards, is considered a reference in business model and digital transformation literature and has been translated into numerous languages.

Top-notch faculty provide excellent learning experiences: Program Director Dr. Carsten Linz has led numerous large-scale transformation programs, is ranked as Top-100 digital thought leader and member of the World Economic Forum Expert Network. He is author of the underlying book Radical Business Model Transformation. Peter Weckesser, Chief Digital Officer at Schneider Electric and Member of the Executive Committee, will share his best practices for digital transformation at grand-scale.

The program will be held as onsite event in Munich with the possibility of direct interaction with all lecturers. Each participant will receive a signed copy of the book Radical Business Model Transformation.

PROGRAM CONTENT & LEARNING EXPERIENCE

The program combines two days of intensive training with individual assignments, group work, case studies as well as exchange with renowned leaders as guest speakers who have successfully led transformations.

It comprises individual preparation and 4 learning modules with specific topics designed to inspire you to explore new ideas, challenge traditional approaches and integrate what you learn into your specific organizational context. Optional leadership coaching for case-specific consolidation of what you have learned and for transfer to your own organization and as accelerator of your career, are avilable as round-off.

PREPARATION (INDIVIDUAL)

• Curated articles
• Curated video articles
• Individual preparation exercises

FIRST DAY (THU, March 17, 2023)

MODULE 1: NEW START INSTEAD OF NEW NORMALITY - UNCERTAINTY AND CRISIS AS OPPORTUNITY

• Resilience as organizational capability to proactively shape the future instead of solely responding to it
• The convergence of digital transformation, sustainability transformation, and business model transformation
• Facts instead of myths: Winning patterns of transformations - from starting the 'movement' to operational rhythm

MODULE 2: BUSINESS TRANSFORMATION - METHODS & TOOLS

• The 'Business Transformation Board' - Strategic orchestration of change at scale
• From platforms and solution provider strategies to data-driven transformations and complexity reduction (vertical transformations)
• When 'Embed-then-Scale-out' wins over 'Separate-then-Integrate'...
• Preparation for day 2: Presentation and discussion of individual transformation challenges

EVENING: FIRESIDE CHAT

• Leadership Talk: Opportunities & Challenges in Large Scale Transformation; Peter Weckesser, Chief Digital Officer at Schneider Electric and Member of the Executive Committee

SECOND DAY (FRI, March 18, 2023)

MODULE 3: BUSINESS TRANSFORMATION - CASE STUDIES & OWN TRANSFORMATION

• From diversity effects & servitization to scale effects & productization (horizontal transformations)
• Group work: Mastering your own business model transformation - systematic delta management from status quo to 'north star'.
• Plenum: Discussion of Group Work and Feedback on the individual Transformation Journeys
• Mastery: Effectively initiating, managing, monitoring and anchoring radical transformation

MODULE 4: TRANSFORMATION AT LARGE SCALE - 'NEW LEADERSHIP'.

• Transformation at large-scale as complex leadership challenge
• NewLeadership for transformative times - how to get it right?
• Debriefing and personal roadmap
• Certificate Ceremony

DEEPENING & TRANSFER

• Individual Leadership Coaching (optional offer): Effective translation into actions for your own role in the context of the organization (3 Leadership Coaching sessions x 90 min, pre/post preparation plus exercises between sessions).

You will leave the program with inspiration and innovative ideas to apply to your current and future business challenges.

PARTICIPANT PROFILE/MIX

The Masterclass Program Leading Digital and Business Transformation is designed for Executives and Transformation Managers who need to demonstrate strategic leadership in times of great uncertainty and turbulence.

Past attendees have included Managing Directors, Chief Transformation Officers, Chief Digital Officers, IT Leaders/CIOs, Transformation experts, and Sales/Service Leaders whose customers need to be transforming.

"A great experience to attend the Masterclass, interact directly with Carsten and share experiences with other highly qualified participants from different industries. Very well structured and comprehensive lecture program with guest speakers providing insights into their business transformation. A must-attend event for executives to future-proof their companies!"

Esther Lind, Global Transformation Leader, Managing Director SAG

The overall satisfaction rating from all previous participants is 9.2 [out of 10]. And 85% of participants would recommend the Masterclass to a friend.

VOTES FROM TOP DECISION MAKERS

"Highly relevant for executives. It provides both an excellent conceptual structure and great insights through a breadth of real business cases. Until now, such guidance on how to transform your business model has been lacking."

Dr. Sami Atiya, Member of the Group Executive Committee and President Robotics and Discrete Automation at ABB

"This excellent book gets to the heart of business model transformation with methods for developing strategies and practical examples of implementation, change, and bringing key stakeholders along for the ride."

Mark Spelman, Member of the Executive Committee of the World Economic Forum

"The authors provide great insights on how to transform a business model. Clear recommendations and many examples offer important insights for any transformation leader."

Oliver Gassmann and Karolin Frankenberger, professors at the University of St. Gallen and authors of the Business Model Navigator.

FACULTY/ LECTURERS

PROGRAM DIRECTOR

Dr. Carsten Linz

Carsten Linz is an expert in leading transformation at grand-scale and author of the underlying book Radical Business Model Transformation. In more than 25 years in leadership positions, he has built several 100 million Euro companies and led enterprise-wide transformation programs with more than 60,000 employees. Before founding bluegain, a company that helps leaders in their challenging missions to transform established companies at the intersection of digital, business model, and sustainability shift, he worked as Group Digital Officer at BASF, Business Development Officer at SAP and was the Global Head of the Center for Digital Leadership.

He is represented on various boards including the o9 Executive Council Dallas/US, Shareability’s Technology & Innovation Committee Los Angeles/US, and Social Impact Berlin/GER. He is a member of the World Economic Forum's Expert Network. As a adjunct faculty member, he teaches in executive programs at the European School of Management & Technology Berlin, Mannheim Business School, University of St. Gallen and Stanford Graduate School. His articles have appeared in renowned journals such as Forbes, MIT SloanMgmt. Review, Harvard Business Review/Manager, CIO Magazine, Computerwoche, D!gitalist, and Frankfurter Allgemeine Zeitung. He is a sought-after keynote speaker at London Speaker Bureau and advises boards of directors around the world.

Carsten holds a PhD in Innovation Management from University of Bern/Switzerland and a Diploma degree in Economic Engineering from Karlsruhe Institute of Technology and studied at MIT Sloan School of Management, Harvard Business School, and INSEAD Fontainebleau.

Peter Weckesser

Peter Weckesser is the Chief Digital Officer at Schneider Electric and Member of the firm’s Executive Committee since June 2020.

Prior to working at Schneider, Peter served as the Digital Transformation Officer of Airbus’ Defence & Space division since 2017. Before joining Airbus, he gained extensive experience as a Senior Executive at Siemens, most recently as Chief Operating Officer of Siemens’ Product Lifecycle Management, leading the IoT and Digital Enterprise business and activities. He also held other executive-level positions at Siemens such as the CEO of Industry Services and CEO of Value Services.

Peter holds a degree in physics as well as a PhD in Computer Science from the University of Karlsruhe, Germany.

SERVICES & PROGRAM FEE

This masterclass program provides an action guide for successful business transformation. It offers...

• Two program days with top lecturer and CxOs as guest speakers
• Scientific foundation of all program content and field-proven methods and tools, as well as a wide range of case studies
• Group work to develop transformation pathways for their own organizations (or for your clients)
• Curated materials for individual familiarization with the topics of business model transformation and digital transformation
• The option of a focused individual leadership coaching session as a follow-up to the masterclass program
• The program concludes with a certificate

Additional Services

• A hand-signed copy of the best-selling book Radical Business Model Transformation allows for further in-depth study of the content.
• The format allows direct interaction with all instructors and offers an award-winning learning experience

The program fee is 1,590€ plus VAT and includes the course fee, the seminar materials, all break refreshments and a hand-signed copy of the best-selling book Radical Business Model Transformation.

The fee for the package offer, which includes the Masterclass Program plus the Individual Leadership Coaching, is 1.990€ plus VAT.

Until December 31, 2022 there is a Christmas discount of 20% on the Masterclass Program (1.272€ plus VAT).

FURTHER INFORMATION & QUESTIONS

Please do not hesitate to contact our bluegain Academy in case of any further question...

florian.schmatz@bluegain.com